Subsidiary BG Lead

Responsibilities

Core Surface Marketing Responsibilities:

Our core priorities for the Surface business are:

• Driving a Surface Connected GTM that Enable organizations to work / learn remotely whilst increasing productivity.
• Support partners & build capabilities to sustain the channel over the long-term.
• Grow our customer base by solution selling and marketing with M365 in the 5 focus industries.
• Optimize the portfolio to meet customer needs in the new post-COVID-19 environment
• Enable our future growth by maturing our business operations thru Operational Excellence

Your responsibilities as a BG Lead include:

Core Responsibilities:

Program/Campaign Execution (60%)

• Actively engage cross the other business groups and segments in the One Microsoft machine. Local orchestration to embed Surface in GTM motions is vital, especially with MW.
• Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary.
• Monitor and evaluate campaign/program results, optimizes campaign/program business plans and KPIs based on key learnings
• Rely on corporate business intelligence and the Business & Planning Organization Lead (BPO) for reporting and analysis of the BG’s performance to geography and corporate leadership
• Manage marketing budgets for BG led activities.
• Ensure programs and campaigns are funded locally through the budget and scorecard.
• Support meeting the BG’s financial and scorecard goals for the Subsidiary
• Active participation, insights and sharing in global BG Lead community
• Drive growth for Surface by landing product strategy with the Modern Workplace stakeholders to deliver consistent growth and build channel confidence.
• Mature channel strategy and incubate/grow modern commerce channels exploring opportunities locally.
• Evaluate services and support growth and maturity locally through partner to mature the pre and post-purchase experience.
• Drive product marketing strategy implementation and value proposition landing.
• Launch new Surface devices to support building a premium Surface brand that delivers the best of Microsoft; lead Modern Workplace transformation with Surface devices, and develop a sustainable business that delivers GM and revenue targets.

Rhythm of the Business (10%)

• Track KPIs and scorecard metrics for Rhythm of the Business (ROB) and Correction of Errors, related to the Swiss market
• Participate in regular connection meetings with Area HQ team and WW to share learnings / provide feedback

Product Evangelism (30%)

• Strengthen the GTM motion with Microsoft 365 as the chief evangelist for Surface devices, showcasing the best of Microsoft 365 with our premium portfolio amplifying the message, Surface is the "ultimate device for the Modern Workplace" with internal and external audiences (Press, enthusiasts, influentials and pre-sales customer scenarios) to increase Surface revenue growth and M365 Surface attach.
• Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs

Qualifications

Experience

• 8 years of related product marketing experience

Skills & Knowledge

• Evangelist and subject matter expert for product
• Deep customer focus and understanding
• Strong analytical skills
• Excellent communicator
• Experienced in core marketing communications functions

Education:

• Requires a bachelor degree in Business, Marketing or Computer Science., MBA preferred
• Certifications in sales, sales management, complex sales training, sales methodologies, and consultative selling preferred