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Team Leader Product Communication and Digital Marketing
View: 233
Update day: 24-04-2024
Location: Chur Graubünden GR
Category: Marketing / PR
Position: Associate
Job type: Full-time
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Job content
TasksIn close cooperation with the respective product managers and other stakeholders, you:
- Plan and coordinate successful product launches worldwide
- Create, plan, manage and implement integrated cross-media marketing campaigns that drive demand and/or strengthen our brand
- Manage and constantly advance our presence in the digital channels (website, social media etc.)
- Develop cutting-edge tools to attract new customers and retain existing customers
- Create compelling sales arguments and strategies for the sales force in cooperation with other teams
- Ensure that regulatory and legal requirements are met in product communication
- Lead the Team “Product Communication and Digital Marketing”
- Define and measure KPI for all activities
- Establish and constantly improve processes in the team
- Master’s degree in Marketing / Marketing Communications or equivalent qualification.
- Strong interest in medical technology and products
- Experience in mechanical ventilation and/or the critical care environment
- 5+ years of experience in B2B marketing – ideally in the Medtech environment
- Leadership experience is a bonus
- Excellent communication and copywriting skills in English (Level C2) is a must; good knowledge of German is preferred; any additional language is a plus
- Experience in digital marketing, marketing automation and content marketing
- Basic knowledge of SEO, keyword research and Google Analytics
- High ability to structure own and others work; very good prioritization skills
- High level of pro-activeness and intrinsic motivation combined with curiosity to learn new things and an inquisitive mind
- Excellent teamwork skills and proven ability to influence cross-functional teams without formal authority
- Willingness and ability to travel for multiple days at a time
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Deadline: 08-06-2024
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