Touchpoint Owner Website (m/w/d)

☞ Scintilla

View: 179

Update day: 26-03-2024

Location: Solothurn Solothurn SO

Category: Sales

Industry: Marketing Advertising Internet Consumer Goods

Job type: Full-time

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Job content

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

Scintilla AG is responsible for the global development, manufacturing, marketing and coordination of distribution of accessories for power tools for the trades, for industrial applications and for DIY.

Job Description
  • Owns the website strategy (based on overarching Marketing and touchpoint strategy) for Bosch Power Tools Accessories with a focus on improving top of funnel traffic, user engagement
  • Ensures user-centric UX design, relevant and engaging web content
  • Responsible for the continuous evolution of the Bosch Power Tools Accessories website, making sure it is state of the art
  • Leads execution of all major web projects spanning UX design, development and optimization
  • Translates the online content strategy in communication campaign concept for the web and lead the implementation of organic SEO tactics
  • Implements content updates and ensures the accuracy of information
  • Owns the relationship with the development agency, internal technical stakeholders
  • Owns core web metric goals, analytics tracking, reporting, insights & performance for the website

Qualifications
  • Completed master degree, ideally in the areas of Digital Marketing and Web User Experience
  • Several years of experience in Web UX and Website Development
  • Deep knowledge and fundamental experience in website management
  • Good understanding in brand management and communication management (Campaign oriented)
  • Excellent knowledge in standard website tracking tools (google analytics)
  • Excellent understanding and usage of digital analytic tools (Google analytics etc.)
  • Beneficial to have basic understanding of „data lakes“
  • Teamplayer, high result orientation and self-responsibility
  • Strong user centred approach
  • Data based; thinks systematically, translates insights into action
  • Willingness to learn
  • Communication skills to make topic of website understood in the broader context of communication/ User journey management
  • Analytic and negotiation skills
  • UX and Agile working methods
Additional Information

HR Division Contact
Julia Spieler
Tel: +41(32)686-3690

Summary
  • Type: Full-time
  • Function: Marketing
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Deadline: 10-05-2024

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