Trade Marketing Coordinator - Altra Running

Job content

Let’s Talk about the Role

You as Trade Marketing Coordinator will be responsible for driving brand awareness, demand and advocacy for Altra with retail partners and local communities. You will drive and support topline sales through product knowledge education, brand merchandising standards, Trade Marketing initiatives, effective account communication and building of strong account partnerships. You will lead a team of Tech Reps based in key markets to expand adoption and maximise sales for Altra. This includes developing a training program with the Tech Reps to raise product expertise across retail store staff and T-Red ambassadors, leading sell-in presentations and elevating the quality of Altra’s brand experience in the stores.

You will continually work cross-functionally with internal teams and external agencies to relay feedback and partner on key initiatives throughout each season.

How You Will Make a Difference

Manage a team of Tech Reps based in key markets to drive brand awareness and adoption in each designated territory through regular store visits, partnership development, and impactful communication

Implement Visual Merchandising strategies and incentives to drive and support the Wholesale business based on daily sales analysis, marketing initiatives and seasonal objectives

Develop the staff training program with Tech Reps to conduct training sessions for retail partners, both formal and informal ensuring that all staff are fully conversant with the features and benefits of the relevant Altra product range and to ensure that they are motivated to sell those products. This will include both instore and ‘on the hill training’

Become the internal product expert on Brand technologies within the team, raising standards and levels of expertise throughout the organisation including the Sales Representatives and their specialty account base.

Effectively communicate and demonstrate visual presentation standards to Wholesale accounts

Analyse financial metrics, inventory levels and style sell-through to proactively identify opportunities by door and communicate it to the Account Managers

Timely and effectively communicate product feedback, style selling, product assortment analysis, reorder requests and competitive information to internal cross functional partners in Sales and Planning departments

Partner closely with Store Development on Shop in Shop execution and maintenance

Build excellent instore relationships to ensure product is displayed in the best position & to ensure retail presentation is of a high standard. This includes the implementation of trade marketing initiatives and ensuring the accuracy and quality of ALTRA’s POS materials.

Provide support to the customer’s sales and marketing activities. This includes staffing events including tent shows, store openings and, on occasions, key selling periods.

Arrange comprehensive travel plans for the Tech Reps team, designed to provide regular and frequent store coverage, on a tiered basis, of all account doors.

Manage and co-ordinate the set-up, organisation and smooth running of the showroom for each selling season. This will be a fully comprehensive task requiring everything from design and theme input, physical preparation and installation of the showroom, full sample management, presentation support and provision supply.

Effective and commercially successful management of the specified geographical region for the B2B accounts, critically achieving the key financial targets set on an annual and seasonal basis.

Skills for Success

You should be an experienced professional coming from the Retail field, with:

An expertise in events, trade marketing or staff training, preferably within the running and outdoor sector

Fluency in English, any other European language would be a valuable asset (French/German)

Ability to be flexible and react to the everchanging needs of the business

Ability to create and abide by an autonomous schedule

Expertise in public speaking

Team player with a key understanding of cross functional partnerships both internally and externally

Embraces continuous improvement by proposing new and/or efficient processes and procedures

Creative thinker with the ability to influence others

Strong understanding of retail sales analysis

Awareness of weekly top door and overall territory sales trends

Knowledge of visual merchandising techniques and practices

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

On site gym offering health and well-being initiatives

A discount card with 50% on all VF brands

Break out areas offering complimentary hot drinks

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!