Social Media Editor

The Union Cycliste Internationale (UCI) was founded on 14th April 1900 in Paris and is the world governing body for cycling. The UCI’s mission is to develop and supervise cycling in all its forms and for everybody, as a competitive sport, as a healthy recreational activity and as a means of transport and having fun. Additionally, the UCI promotes a number of its own events, including the UCI Road World Championships, an iconic annual event, and a wide range of other UCI World Championships and World Cups across the various disciplines. It is based in Aigle, Switzerland, at the UCI World Cycling Centre.

With a combined audience of more than three million fans, the UCI’s social media channels aim to inspire, educate and
unite the global cycling community to promote cycling in all its forms. From conception to presentation and execution, we
aim to create social content that reflects the expectations of the audience via nearly thirty accounts across Facebook, Twitter, Instagram, and YouTube.

Mission:

Reporting directly to the Digital & Social Media Coordinator – as part of the UCI Communications Service – the Social Media Editor will oversee editorial and video content, tone of voice and content amplification while ensuring consistency across all channels. As a social media editor, you’ll be an integral part of a growing and passionate UCI Digital Team that is striving towards making cycling the sport and activity of the 21st century.

Main responsibilities:

• Implement the established social media strategy across all UCI assets on a daily basis by publishing a constant, relevant and balanced flux of content across all accounts
• Liaise with internal and external content providers to create content and ensure that quality and editorial standards are met
• Create and commission social media content
• Grow the audiences of all social media channels, through managed editorial and paid acquisition campaigns;
• Work with the marketing team to maximize opportunities and exposure for our partners;
• Provide digital and social media coverage of UCI World Championships (travel is required);
• Implement coverage (external) of UCI World Cups;
• Manage relationships with external partners;
• Provide monthly performance and growth reports;
• Engage with the most relevant stakeholders (i.e. riders, teams and organisers).

Profile:

• 2+ years journalism and/or social media experience, strong writing skills;
• Creative and able to think outside the box to generate unique, interesting and engaging content;
• Experience in building and delivering social media campaigns;
• Experience in using social media data insights: Facebook, Twitter, Instagram, YouTube.
• Fluent in English, French is a plus;
• Skills in creation of images and social video is a plus;
• Culturally relevant, with a developed interest in sport, cycling being a big plus;
• Good sense of priorities and organisation, ability to multi-task and respect tight deadlines;
• Accuracy and precision in work process;
• Proactive, collaborative, and team oriented;
• Collaborative, with excellent verbal and written communication skills;
• High integrity and dynamic

Start date: immediately or to be agreed