Brand PR Senior Manager

Job content

Based in the Company’s headquarters in Geneva, Switzerland, the Brand PR Senior Manager lead the delivery of the global Brand PR strategy, working in close collaboration with Marketing, Product teams and other functions across the business.

Reporting into the Head of Global Media Relations & Brand PR, this role will help increase global consumer facing brand awareness through media to support the continued growth of MSC Cruises and consolidate the brand awareness globally.

We are looking for a hands-on, experienced brand PR professional with a passion for creating engaging brand content for media, an expert communicator with a proven track-record in creative storytelling.

The successful candidate is someone who will thrive in a dynamic, fast-paced international organisation.

• Native-level English with French or another European language an advantage;
• BA degree required, MA level an advantage;
• At least 8+ years of relevant media relations experience either in an agency or in-house;
• Experience in the travel or hospitality sector is an advantage;
• Independent, self-starter, action and result oriented media relations professional;
• First-class written, verbal, presentation and interpersonal communication skills;
• Solutions-oriented approach to tasks with the ability to use initiative to problem-solve;
• Keen attention to detail with a critical thinking mindset;
• Good knowledge of Microsoft Office, particularly of PowerPoint and Excel – experience with design software an advantage;
• This role includes travel for events and other activities
• Lead the development and delivery of the global brand strategy working in close collaboration with the Global Media Relations team;
• Work with key functions within the business to develop media facing content for new ships, both holistically and focussing on brand product pillars (food and beverage, entertainment, wellness, luxury, kids/family etc);
• Write global press releases relating to brand and product news;
• Create toolkits and assets for deployment in global markets – this includes development of fact sheets, press kits, infographics;
• Write creative briefs for external partners including photography, videography briefs as well as helping to coordinate the shoots where needed;
• Managing asset libraries and coordination of sharing of assets with other departments and markets;
• Work closely with the Global Media Relations team to ensure appropriate sharing and deployment of assets;

VISA REQUIREMENTS (if any)

EU-Passport / Right to work in SwitzerlandPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.