Manager, Commercial Marketing - DACH, Scandinavia & Middle East

Jobinhalt

Company Description

Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

Job Description

Job Purpose:

The Manager Commercial Marketing - DACH, Scandinavia & Middle East is responsible for leading and driving effective marketing strategy and execution comprising of brand activation for Wholesale and Owned Retail in EMEA in coordination with the Global and local marketing objectives and calendar. Also, responsible for developing and managing the day-to-day local executions of the global point of sale strategy in close partnership with the sales and visual merchandising teams.

Key Responsibilities:

• Develop and strategize the 1 to 3 year EMEA Commercial Marketing strategy in line with the (long term) corporate priorities.
• Lead and execute seasonal marketing strategies for our DTC channels, which are aligned with our brand priorities and positioning, to increase traffic (to store and online) and drive revenue goals.
• Prepare locally relevant integrated commercial retail campaign to maximize local commercial peaks. This in close collaboration with the Digital Team Lead.
• Develop relevant end to end go-to-market strategies for trade partners in EMEA (UK, Germany, France, Nordics, Eastern Europe, Southern Europe, Benelux, Middle East) in close partnership with commercial team: execute seasonal marketing strategies for our trade partners that are aligned with brand priorities and positioning, WHS segmentation and revenue goals.
• Working closely with community and brand teams on driving growth of consumer database and VIP program, and driving new instore activations for local community relevance.
• Collaborate with peers to share best practices and improve processes.
• Identify market and store specific opportunities and recommendations for marketing initiatives to drive awareness and reach new relevant audiences (including the NSO)
• Manage the topline relationship and expectations with external supplier to ensure optimal execution and increased value creation from these partners
• Be the go-to team for Brand and PR teams on retailer support across campaign creative, content, distribution, sales and any other relevant information
• Communicate marketing and relevant display requirement to field VM team
• Close budget management, reporting and analysis against all retailer activity
• Create seasonal reports on activity with sales figure, engagement and ROI
• Ongoing management and development of the Commercial marketing specialist
• Perform performance reviews in line with the company process
• Live, endorse and promote our Canada Goose values
  
  

Experience, Education and Designations:

• Minimum +5 years’ experience in management position in a global consumer goods company
• University degree in Marketing or General Business or Arts
  
  

Knowledge, Skills and Attributes:

• Industry – Ideally in luxury apparel / fashion / shoes / outdoor
• Strong quantitative skills – forecasting / budgeting
• Ability to develop compelling, insight-based strategic proposals and present them effectively and persuasively, especially with senior management
• Experience in strategic planning and project/process management strong
• A genuine passion for Canada Goose and an understanding of consumer perception
• Strong stakeholder and peer to peer relations specifically with the sales and VM functions
• Leadership
• Open-minded
• Team player and team management skills
• Bachelor degree or above
  
  

Working Conditions:

• Office environment
• 30% travel
  
  

Additional Information

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow
  
  

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.