Digital Analytics Specialist

Your mission

• Promote the use of data within the company, monitor user behaviour and identify measures to be taken (editorial topics, SEO, UX, social media etc.) to improve the service
• Develop digital ways of measuring the success of the company, focusing on impact und outcome
• Take the lead on introducing and integrating data analysis tools (data capture, management and use)
• Interpret analytical studies, recognise potential, identify measures to be taken and work with the editorial team to implement them

• Work with IT to put in place online measuring systems
• Produce, automate and develop reports on performance derived from various web analysis tools such as Webtrekk, Parse.ly, Google Analytics, Facebook etc.
• Produce regular analytical studies and derive recommendations for action
• Maintain and develop the internal BI dashboard (Power BI)
• Carry out specific analytical studies to analyse critical situations and identify lessons to be learnt
• Develop the department and define KPIs in collaboration with internal stakeholders

• Extract and process data from various data sources (e.g. using APIs)
• Monitor market trends (measurements / SEO, social media, UX etc.)
• Raise awareness in the company (staff training courses)
• Participate in projects and company-wide working groups

Your profile

• You have spent several years working on the systematic capture of user data from online services, with verifiable experience of developing those processes effectively and sustainably in large organisations
• You are able to think analytically and coherently, combined with a structured, strategic approach and a definite interest in our media work
• Preferably you have some experience of using business intelligence tools (such as Power BI, Tableau etc.)
• Ideally you are familiar with basic programming (JavaScript, SQL)
• You are used to taking responsibility and enjoy working at the interface and with decision-makers
• You have a curious mind and a distinctly proactive way of working.
• Your mother tongue is German, French or English and you are very good in one of these as a second language