Digital marketing manager

View: 111

Update day: 25-04-2024

Location: Lausanne Vaud VD

Category: Marketing / PR

Industry: Ressources humaines et recrutement

Job type: Durée indeterminée

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Job content

5+ years in Digital Marketing|Display ads, google, AdWords, E-mailing campaigns, Newsletter content

Our client is in engineering sector

Reporting to the head of Marketing and Communications your main missions will be to :

Understand customer needs throughout path to purchase
Deliver innovative customer centric online channels and content strategies to meet those needs collaborating with the social media coordinator
Work with product marketing team to establish the best digital tool kit that supports the product communications strategy
Set-up lead generation and online advertising activities
Coordinate graphical design content as needed with externa agencies
Ensure online platforms are up to date
Update and maintain website, supporting local campaign content implementation
Build landing pages for new product / campaign launches and track performance
Analyze web performance looking for campaign online improvement areas & best practice sharing

You have 5+ years of proven experience building high ROI online marketing programs
You have a good knowledge on online marketing tools: SEA; SEO, Google Analytics, CMS and SalesForce a plus
You have English language level C1
You are a generalist with hands-on operational experience in building high ROI online marketing and lead generation programs
You are able to multi-task and drive multiple projects simultaneously
You are able to work pro-actively and independently while still having a strong team mind-set
Some interest in the manufacturing & mechanical engineering field whould be an asset

A good and talented team, human-centric organization, an international environment

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