eCommerce Marketing Specialist

☞ Nestle

Vue: 179

Jour de mise à jour: 03-04-2024

Localisation: La Tour-de-Peilz Vaud VD

Catégorie: Administratif / Commis / Assistant Ventes Arts / Design Marketing / RP Officier Servir / Nettoyant / Servantes PG / PB / Réception

Industrie:

Type d’emploi: 100%, Temps de travail : 90-100%

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le contenu du travail

Position Snapshot:

  • Location: La-Tour-de-Peilz, Switzerland
  • Company: NESA BGS (Nestlé)
  • Act. Rate: Full-Time Act. Rate 100 %
  • Type of contract: Temporary 12 months contract
  • Genuine opportunities for career development, training and personal development.
  • Attractive and dynamic international working environment.
  • Modern “smart office” locations providing agile & collaborative workspaces.

Position Summary:

BGS supports Nestlé operating companies & other Nestlé units in their quest to delight consumers, by providing them with integrated trading solutions in a professional & cost-effective manner, while offering a platform for business development.
Located in La Tour-de-Peilz on the shores of Lake Geneva, our passionate multicultural team is focused on delivering first class services in import/export, logistics and financial services. We offer a dynamic working environment that provides opportunities to develop and grow your career within the Nestlé Group.
As an eCommerce Marketing Specialist, you will develop and implement a marketing, communication, and social media strategy for a new route to market through eCommerce for the Ethnic business.

A day in a life of an eCommerce Marketing Specialist:

  • Define a comprehensive eCommerce business model specifically tailored to the unique requirements of selling Nestlé’s Ethnic products to the younger Ethnic target group.
  • Conduct market research to identify the potential demand and preferences of the target audience, taking into account cultural nuances, purchasing and consumption patterns across different European countries.
  • Develop packaging designs that are optimized for eCommerce and differentiate the products from competitors in the market.
  • Design and execute digital activation strategies to effectively reach and engage with the target consumer online.
  • Utilize various digital marketing channels, including social media platforms and influencer collaborations to create Website Development.
  • Collaborate with relevant stakeholders such as Zone Categories, SBUs, Factories to develop new product variants or renovations that align with the consumer preferences and market trends.
  • Build strong relationships with internal and external stakeholders, such as senior leadership, sales teams, category managers and agencies to foster collaboration and facilitate smooth execution of initiatives.

What makes you successful:

  • Bachelor or Master’s degree in marketing, business administration or related fields
  • Proven experience in eCommerce, digital marketing, or business development roles
  • Strong understanding of eCommerce platforms and online consumer behavior
  • Knowledge of multicultural marketing and ability to navigate language and cultural diversity
  • Creative mindset with a track record of developing innovative solutions to business challenges
  • Excellent communication and interpersonal skills to collaborate effectively with cross functional teams, external partners, and agencies for design, web development and other creative needs.
  • Entrepreneurial mindset.
  • Ability to work in a fast-paced, dynamic environment with multiple projects and priorities.
  • Strong analytical and problem-solving abilities to identify market opportunities and make data-driven decisions.

If your profile matches our needs we will be looking forward to receive your application in English before the 11th of July 2023.
Please visit www.nestle.com/jobs and apply in English.
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
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Date limite: 18-05-2024

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