Media Manager

☞ Nestle

Vue: 164

Jour de mise à jour: 29-03-2024

Localisation: La Tour-de-Peilz Vaud VD

Catégorie: Ventes À temps partiel

Industrie:

Type d’emploi: Temps partiel, Temps de travail : 80-100%

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le contenu du travail

Position Snapshot

Location: La Tour-de-Peilz, Switzerland
Company: Nestlé Suisse S.A.
Activity Rate: 80%-100%
Type of contract: 2 years’ contract

What we offer at Nestlé

Flexible work policies in terms of core hours and working from home. Please talk to us during the recruitment process about what flexibility could look like for you!
Genuine opportunities for career and personal development
Modern “smart office” locations providing agile & collaborative workspaces
Dynamic international working environment
Attractive additional benefits

Position Summary

As a Media Manager, you are responsible for optimizing brand activation plans leveraging consumer & campaign data insights across marketing execution channels. You will work with local brand managers and agency partners to leverage strategic data management for making “timely decisions” across touchpoints and audience segments and support optimization of creative assets to drive the best brand performance

Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

A Day in the Life of a Media Manager
  • Leverage all selected data sources for the best possible audience planning, activation, and measurement with the media agency and always in alignment with solid consent management & local data privacy rules
  • Apply Media Communication Impact Framework learnings for orchestrating changes and optimizing marketing investments across online and offline platforms
  • Build tight campaign controls to ensure all campaign segments perform as expected & provide in-flight analytics recommendations for brand teams to act on
  • Leverage and further develop media partnerships (classic media, Google, Facebook, (e)retailers) to drive maximum value for Nestlé in the Market (NiM) Business Units
  • Lead marketing teams in creating innovative media ideas by setting up idea generation workshops together with media agency and media owners
  • Ensure full data transparency and use them best by connecting all data sources, leveraging data partnerships, and creating an always-on analytics dashboard across all NiM brands and agencies in the markets
  • Ensure adherence to master data and global taxonomy standards, leveraging global products and service lines
  • Embrace Marketing Mix Modelling and ROI agenda at the market level in collaboration with Consumer Marketing Insight function
  • Based on insights and learnings, continuously optimize local marketing technology stack in cooperation with global teams and Marketing, Sales and eBusiness, agencies, and vendors

What will make you successful
  • At least 5-7 years of solid media and audience management experience, including media agency experience
  • Proven track record in leveraging consumer and campaign data insights to optimize media plans and drive campaign effectiveness
  • Strong understanding of the digital media landscape, with experience across programmatic, Search, and social
  • Experience of working with brand builders on defining local media strategy
  • Understanding of measurement solutions and methodologies to calculate media efficiency and effectiveness
  • Strong project management and stakeholder management skills
  • Fluent in written and spoken English and German, French is a plus

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
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Date limite: 13-05-2024

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