Global Media Relations & Brand PR Senior Specialist

☞ MSC Cruises

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Update day: 20-04-2024

Location: Genève Genève GE

Category: Beauty / Wellness

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Based in the Company’s headquarters in Geneva, Switzerland, the Global Media Relations & Brand PR Senior Specialist will support the delivery of the team’s strategy and market management, working in close collaboration with Marketing, Product departments and country-specific PR teams worldwide.

Reporting into the Head of Global Media Relations & Brand PR, this role will help increase global consumer facing brand awareness through media to support the continued growth of MSC Cruises and consolidate the brand awareness globally.

We are looking for a hands-on and organised PR professional with experience creating engaging brand content for media.

The successful candidate is someone who will thrive in a dynamic, fast-paced international organisation.

  • Native-level English with another European language an advantage
  • BA degree required, MA level an advantage
  • At least 5 years of relevant media relations/brand experience either in an agency or in-house
  • Experience in the travel or hospitality sector is an advantage
  • Independent, self-starter, action and result oriented media relations professional
  • First-class written, verbal, presentation and interpersonal communication skills
  • Solutions-oriented approach with the ability to use initiative to problem-solve
  • Keen attention to detail with a critical thinking mindset
  • Good knowledge of Microsoft Office, particularly of PowerPoint and Excel – experience with design software an advantage
  • This role includes travel for events and other activities
  • Support the development and delivery of the team’s global strategy working in close collaboration with Marketing
  • Work with key functions within the business to develop media facing content for new ships, both holistically and focusing on brand product pillars (food and beverage, entertainment, wellness, luxury, kids/family etc.)
  • Write global press releases relating to brand and product news
  • Create toolkits and assets for deployment in global markets – this includes development of fact sheets, press kits, infographics, videos
  • Write creative briefs for external partners including photography, videography briefs as well as helping to coordinate the shoots where needed
  • Help coordinate the efforts of the in-country PR teams and ensure alignment between global and local communications initiatives
  • Support sharing of best practices across the communications network and help to foster collaborative global ways of working
  • Tracking of results and compiling coverage reports
  • Support with the planning, delivery and logistics of country-specific and global group press trips and media events
VISA REQUIREMENTS (if any)

EU Passport/ Right to work in Switzerland Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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Deadline: 04-06-2024

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