Head of Marketing and Growth

☞ Fairwalter AG

View: 128

Update day: 24-04-2024

Location: Zürich Zürich ZH

Category: Marketing / PR

Industry: IT Services IT Consulting

Position: Director

Job type: Full-time

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Job content

// About Us

Fairwalter’s mission is to reinvent Rental Management Software by building a platform that
  • connects the formidable SaaS solutions already found in the PropTech space to create seamless processes in an open eco-system.
  • creates transparency by hosting processes and data in one location, all wrapped in productivity and task management features.
  • facilitates collaboration between all stakeholders across different platforms and effectively creates an open marketplace for products and services.
Our 150 customers include innovative property management/accounting firms as well as privately held portfolios.

Fairwalter’s CHF 1 Mio financing round in February 2021 was an inflection point in our firm’s development, as it was completely carried by our customer base. Our customers’ commitment to supporting our vision financially as well as with their time and know-how allows us to build, test and improve features much faster than ever before. Most importantly, it has bolstered our confidence in our mission.

We are an international team of 12 people, coming from 9 different countries and speaking 8 languages.

We experiment with home-office and remote/distributed and do what it takes to make them work. We promote equal opportunity, believe in a merit-based culture where everybody feels welcomed, respected and acts like an owner (yes, we have an ESOP).

Tasks

// Role & Responsibilities

As Head of Marketing & Growth, you will cover a wide spectrum of marketing roles, with the perspective to specialize as the team grows.

Key responsibilities are:
  • Create persona-based customer journeys across the entire funnel (based on Hubspot).
  • Optimize conversion along the funnel by optimizing the structure and persona-based content (on the website, landing pages, partner pages, social media).
  • Create (or oversee creation) of a range of content to serve our current and prospective customers, including web pages, blog posts, chat-bots, case studies, product guides, tutorial videos, and more. Work closely with customer success and product to ensure content and personas stay aligned with the product roadmap.
  • Build a roadmap for performance, SEO, and outbound initiatives that generate a qualified lead pipeline for our sales team.
  • Capture data-driven insights to evaluate, improve, prioritize campaigns. Maintain a strong focus - we won’t have time for everything.
  • Be responsible for our event strategy and community engagement.
  • Manage 2-3 freelancers who will support you with (1) writing copy, (2) designing and creating assets and (3) help with technical tasks related to data, website or tools we use.
Requirements

// Skills & Qualification

I have 5 to 8 years of work experience, ideally in a Start-Up, SaaS, ERP context.
  • I am an expert in inbound- and/or performance marketing.
  • I am an expert with tools like Hubspot, SEMRush, Analytics, etc.
  • I have a broad enough grasp of product marketing, community & brand management, and outbound marketing.
  • I am fluent in English.
  • I look forward to playing a key role in building a high-performance marketing team.
  • I am part scientist ????????‍????, part hustler ????????‍???? and a forever curious learner ????.
  • I don’t forget to have fun while juggling multiple projects in a fast-paced environment ????????‍♂️.
  • I believe in Fairwalters mission of disrupt rental management.
Benefits

// Benefits

Being part of Fairwalter means to:
  • See “the whole journey” and be one of the first team members of a company that sets out to disrupt rental management, first in Switzerland and later in Europe and globally.
  • Work with a passionate team with diverse interests such as outdoor activities ???? ???? ⛰️, video games ???? , travel ✈️ and anything Elon Musk does ????‍???? ???? ????.
  • Have flexible working hours, be able to work remotely, and benefit from 25 days of vacation.
  • If you are working remotely, join a co-working space in your home town.
  • Get stock options and become an owner of Fairwalter ????.
  • Take part in company off-sites and in optional regular team activities.
…all this to create a fun ???? and productive ????????‍???? working environment where personal hobbies and projects have enough space as well.
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Deadline: 08-06-2024

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