Head of Marketing in Switzerland

Job content

R224096

About This Role

Description

Job purpose/background

The Head of Marketing will be responsible for developing and implementing the marketing strategy for BlackRock and iShares in Switzerland. The successful candidate will work in close collaboration with the Swiss country management, the wealth & institutional sales teams in Zurich & Geneva, the EMEA Marketing team and the Shared Services team to establish priorities and communicate with a diverse client base. The individual will head up all planning and coordinating activities across the full range of marketing disciplines, including digital, advertising, direct marketing, events, (media) sponsorship and literature, working together with the local PR team in Zurich.

The successful candidate should be able to identify issues, challenges, problems and opportunities on the customer side and turn them into relevant, integrated marketing campaigns. Stakeholder management is a key part of this role as well as ensuring that best in class marketing campaigns developed across BlackRock globally are being leveraged and implemented timely and effectively in the local market. The position will report to BlackRock’s EMEA Head of Marketing Strategy.

Key Responsibilities

• Develop and implement the local marketing and related communications strategy to effectively target key segments, including the development and execution of activities across the full range of marketing disciplines (web, content, SEM & SEO, advertising, direct marketing, events, sponsorship and literature) and coordinate these with the PR team
• Develop co-marketing programmes with key clients, including online campaigns, content, events, trainings, content PR, etc.
• Work closely and effectively with the European marketing team, maintaining local agency relationships and liaising with key stakeholders within BlackRock’s Alpha & Index Investment businesses (Sales, Product and Compliance) as well as with the local Business Development platform to manage projects from beginning to end
• Leverage marketing campaigns and collateral developed by the central marketing teams and adapt them for the local market (including managing digital campaigns, content and translations)
• Manage foreign-language content on websites, in line with the EMEA online strategy and messaging guidelines
• Assume responsibility for the quality of marketing campaigns for Switzerland
• Develop a full understanding of the Swiss investment market to ensure successful positioning and marketing of investment products and solutions
• Coordinate activities and ideas with marketing colleagues at wider European level
• Set and manage budgets and report on the efficiency and effectiveness of marketing programmes
• Lead and inspire a team of 5 highly talented and ambitious team members
  

Experience/qualifications

• Degree in Marketing, Business Studies or Economics or a similar professional qualification
• 7-10 years’ marketing experience, preferably in the financial services industry (asset management, banking or consultancy) in Switzerland
• Native speaker of German, excellent level of spoken and written English
• At least six years’ experience in developing and implementing fully integrated marketing campaigns and managing external agency partners
• Strong communication skills, both verbal and written, plus the ability to write short-form content, including copy for e-mails and subject lines, online content, articles, etc.
• Good product and investment knowledge also outside core mutual fund industry
• Understanding of wealth and institutional client segments
• Experience in various channels of the communication and marketing field with focus on digital
• Experience in an international environment or a period spent working overseas would be a plus
• Client-oriented perspective
• Seniority to add value and gravitas in customer visits
• Creative and self-motivated
• Able to work in a fast-paced, dynamic environment, drive forward key initiatives and manage workflows on simultaneous projects
• Strong analytical and conceptual skills
• Able to work independently yet a team player, able to lead and influence people
• Ownership and accountability
• Proven people manager
• Results-oriented
• Willing to travel occasionally
  

We are looking for an energetic, digitally savvy senior marketing manager with a breadth of marketing experience – someone who can plan every aspect of a marketing strategy, from organisation to execution. If you like the idea of working in an ever-changing, innovative environment and enjoy putting your ideas into practice in a performance-orientated culture, we would be delighted to hear from you.

Our Benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work pilot

BlackRock’s current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what’s important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our “One BlackRock” culture means you’ll be supported to collaborate with your new colleagues while bringing your full self to work – wherever you are.

The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.