Head of Marketing

Job content

Job Description

The ideal candidate for the Head of Marketing position embodies the maverick mindset and is driven to build brands that engage consumers beyond the products we sell. Bringing a growth mindset, this position will lead the development of our brand(s) and their nameplates to drive value to our business. Partnering with groups such as Customer Experience, Digital Business Teams, Product, Network & Distribution and Design, this position will collaborate with leaders across GM to redefine the way consumers see our brands and products. This position requires someone who is an innovator beyond any category. A progressive track record with a proven ability to lead change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must.

Key Leadership Requirements

• Innovator Mindset: Ability to leverage insights to build brands that will disrupt in order to engage consumers
• Maverick Mindset & Strategic Thought Leadership: Ability to embrace the ‘art of the possible’ to create organizational change and impact allocation of resources. Possess business and strategic acumen with ability to communicate broader business vision to cross-functional and technical teams.
• Team Building & Leadership: Ability to lead and influence at all levels. Possess strong partnership skills with a history of collaborating across organizational boundaries, working with and influencing others, and creating clarity from confusion.
• Outcome-Oriented: Ability to clearly articulate desired outcome(s). Possess ability to assess complex situations quickly, assess risks and be decisive. works collaboratively to create a path to achieve it.
• Business Acumen: Ability to formulate a strong POV and adjust plans strategically in a changing environment. Possess strong marketing strategic acumen and business agility.
• Analytical: Ability to effectively communicate and translate business needs to technical partners. Proactively identifies and resolves problems in a timely manner. Can synthesize complex or diverse information, use intuition and experience to complement data.
  

Key Responsibilities

• Lead the development of our brand(s) and their nameplates to drive value to our business including the following:
• A strategy for the brand(s), ensuring it’s implemented through key marketing initiatives
• Work closely with Customer Insights and the agencies to to define target market definition, positioning, and key messages
• Establish co-branding / partnerships
• Collaborate cross-functionally to develop and execute key launch initiatives.
• Develop a compelling consumer messaging strategy (CRM, hand-raiser engagement, etc.) which utilizes appropriate media tactics
• Lead in development and management of product launches leveraging consumer insights and competitive opportunities to guide development of market strategy/tactics
• Develop annual the marketing plan and budget recommendation
• Work closely with the Product Team to ensure appropriate vehicle content (packages, technology, features, interior, etc.) based on the target consumer and positioning and for each product:
• Develop monthly go-to-market plan recommendation as part of SMS process including sales forecast, production recommendation, and incentive requirements
• Assume leadership role in developing content for dealer product training
• Provide carline direction on creative work in terms of scope, key messages, and customer target.
• Collaborate with Sales Operations Team and Network Manager in communications and soliciting feedback to ensure plans can be effectively executed at retail
• Collaborate with the Product Manager to identify customer needs, develop initial model/content strategy, and identify product wins for communications
• Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides
• Serve as SME of assigned products/segments to the organization. Provide guidance to develop a portfolio approach for marketing management.
• Develop customer targets, product content, pricing, media planning and incentives recommendations to maximize assigned programs’ VP and share in the assigned market.

Additional Job Description

Required Skills And Qualifications

• Bachelor’s degree required
• High level of diverse marketing experiences required
• Ability to make quick decisions with incomplete or ambiguous data. Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.
• Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
• Ability to breakdown barriers and quickly achieve high impact progress within a bureaucratic organization. Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
• Takes a creative, open-minded approach to new ways to drive product and brand success. Has a start-up mentality.
• Ability to lead and motivate a lean team
• Ability to develop effective teams and bring the creative ideas of others to market
• Ability to identify issues/opportunities and develop solutions/recommendations
• Ability to effectively manage multiple assignments utilizing highly efficient time management skills
• Outstanding project management capability
• Possess the functional/technical knowledge and skill to perform marketing duties at a high level of accomplishment.
• Manage the creative process, facilitate effective brainstorming, and has sound judgment regarding the value of various ideas.
• Highly effective presentation skills in a variety of formal presentation settings: one-on-one, small and large groups with peers and bosses, inside and outside of the organization
• Ability to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect
• Ability to travel

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.