Head of Performance Marketing

Job Description

Are you driven by a maverick mindset, eager to redefine brand engagement in revolutionary ways? Are you ready to lead the charge in leveraging cutting-edge strategies to elevate brand performance and create unparalleled value? If you’re passionate about pushing the boundaries of marketing excellence, we have an electrifying opportunity for you to join our team as the Head of Performance Marketing at General Motors.

As the Head of Performance Marketing, you’ll be at the forefront of shaping the future of brand engagement beyond conventional norms. This pivotal role demands an innovative thinker who can drive brand performance and market resonance to new heights. Collaborating with dynamic teams across Customer Experience, Digital Business, Product, Network & Distribution, and Design, you’ll redefine consumer perceptions of our brands and products, setting new industry standards for innovation and creativity.

Hybrid:

This position requires an employee to be onsite 3 times per week.

Key Responsibilities:

• Consumer Messaging Development: Craft compelling consumer messaging strategies leveraging appropriate media tactics to enhance brand engagement and resonance.
• Media Planning Management: Lead the media planning process in collaboration with our agency partner, making allocation recommendations aimed at brand growth and effective consumer targeting.
• Efficiency Optimization: Drive discussions to recommend efficiencies in media buying, exploring opportunities for bundling across channels, media content integrations, and value-added extras to drive brand and sales objectives.
• Product Launch Strategy: Lead the development and management of product launches, utilizing consumer insights and competitive opportunities to guide market strategy and tactics effectively.
• Media Innovation: Implement test-and-learn initiatives utilizing media innovation to develop compelling strategies that drive brand awareness, consideration, and opinion.
• Retail Marketing Planning: Develop the annual retail marketing plan and budget recommendation, integral to the planning of the 12-month Retail Planning Calendar.
• Digital and Sales Effectiveness Strategy: Set lead goals and collaborate with Sales Operations to create digital and sales effectiveness strategies aimed at achieving lead objectives.
• Collaboration and Communication: Collaborate closely with cross-functional teams including Product, Sales Operations, and Network Management to ensure effective execution of marketing plans at retail.
• Market Analysis and Strategy: Identify customer needs, develop initial model/content strategy, and identify product wins for communications in collaboration with the Product Manager.
• Messaging Accuracy and Effectiveness: Ensure accuracy and effectiveness in all consumer communications, press releases, and dealer order guides.

Required Skills and Qualifications:

• Bachelor’s degree in marketing or related field.
• Diverse marketing experiences at a high level required.
• Ability to make quick decisions with incomplete or ambiguous data.
• Strong negotiation skills and ability to win concessions without damaging relationships.
• Start-up mentality with a creative, open-minded approach to driving product and brand success.
• Exceptional leadership skills with the ability to motivate and lead a lean team.
• Outstanding project management capability.
• Highly effective presentation and communication skills.
• Proficiency in developing effective marketing strategies and executing them at a high level.
• Strong analytical skills and ability to identify issues/opportunities and develop solutions/recommendations.
• Excellent time management skills and ability to effectively manage multiple assignments.

If you’re ready to unleash your creativity, drive innovation, and shape the future of brand performance marketing, apply now to join our dynamic team at General Motors!

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.