Head of Trade Marketing

☞ MSC Cruises

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Update day: 25-03-2024

Location: Genève Genève GE

Category: Marketing / PR

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Job content

Working in close collaboration with the local sales and marketing teams in the various markets, the Head of Trade Marketing is driving and leading the trade-marketing strategy in line with MSC Cruises Commercial and Brand and Product strategy. Through key sales insights, he/she is responsible for developing and delivering centralized marketing tools and assets with his/her team to activate MSC Cruises commercial strategy in the various markets, aimed at improving sales efficiency.

  • Fluent in English
  • Bachelor’s degree in a business-related field such as Business Administration, International Business or Marketing
  • A previous 5-year experience at least in trade-marketing /operational marketing/commercial is required.
  • Proficient knowledge of Microsoft Office Suite required
  • Excellent communication skills, both oral and written
  • Must possess analytical/problem solving skills
  • Ability to work in a deadline driven environment, balancing multiple priorities and able to work well under pressure with others
  • High level of attention-to-detail required
  • Have a positive can-do attitude and ability to thrive in a dynamically changing environment
  • Have excellent interpersonal, organizational and team collaboration skills
  • Defines and rolls-out the Corporate Trade-marketing strategy in line with both MSC Cruises Commercial strategy and Brand and Product strategy
  • Owns the Corporate Trade-marketing budget, and coordinates Trade-marketing local budgets and their prioritization
  • Translates the Brand and Product marketing plans to specific Trade-marketing initiatives in line with Sales teams and B2B partners’ needs, while ensuring MSC Cruises is marketed in accordance with corporate policies
  • Feeds the Sales teams globally with the most efficient tools and means required for the implementation of the Brand and Product strategy:
  • Collects Sales teams requirements to ensure the correct implementation of local initiatives and tailor-made activities in-line with MSC Cruises marketing strategy
  • Provides Sales with effective and relevant information about products, promotional activities and materials
  • Develops Sales teams supporting tools and supervises their localization and activation: 
BTL guidelines

B2B e-learning modules

B2B platform contents and marketing features

B2B CRM contents

BTL, B2B Fairs & POS materials

Branded giveaways

  • Ensures the proper implementation of Trade-marketing activities at local level-Assesses constantly and shares market/channel best-practices with Sales and Marketing teams
  • Monitors and analyses competition and B2B partners practices to identify business opportunities and develop Trade Marketing plans
  • Impulses and supervises global trade events in coordination with Corporate stakeholders and local offices
  • Leads a team composed of a trade-marketing specialist and an intern
VISA REQUIREMENTS (if any)

Right to work in SwitzerlandPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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Deadline: 09-05-2024

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