Global Public Relations and Media Relations Manager

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

In this role you will be driving and managing media and public relations across the Electrification Business Area and supporting the Divisions and regions in their media and PR activities. You will be establishing strong relationships with trade and business/Tier 1 media and analysts, working closely with the network of media and public relations professionals across Electrification, as well as with ABB Group Communications to maximize positive coverage for the company. Reporting to the Global External Communications Manager of the Electrification Business, you will contribute to the continued global success of the business.

Your responsibilities

• Developing and implementing a global, integrated media/PR strategy in line with the communications strategy and messaging for the Electrification Business Area and ABB Group.
• Positioning ABB Electrification as a global leader in safe, smart and sustainable electrification, increasing the visibility of its products, solutions and services across key audiences globally.
• Identifying thought leadership topics and opportunities to position key spokespeople as leaders in the sector, developing comprehensive global media lists including key business/Tier 1, global trade and analyst contacts.
• Increasing positive share of voice for the Electrification Business Area by managing relationships with key contacts, developing newsworthy content, securing feature placement and interview opportunities and undertaking distribution/sell in of press releases and case studies.
• Managing relationships with external media agency staff and collaborate with communications teams in Divisions, regions and segments to ensure flawless execution of media relations plan.
• Ensuring timely briefings and preparation for all global media spokespeople and shadow all global media interviews, Working closely with stakeholders across the Business Area to identify and develop compelling stories for press releases/ features/op eds that can be broadcast to a global audience. Support in securing approvals from customer communication teams as applicable and support communication teams in regions to tailor for a local audience where required.
• Collaborating closely with ABB Group communications teams to secure elevation of Electrification content at Group level, contributing with creative media ideas and executions to global communications campaigns, supporting management of external communications content calendar ensuring announcements are timed for maximum pick up.
• Overseeing ongoing global media monitoring and quarterly reporting against KPIs, working closely with the Business Area and Group communications teams to oversee and develop responses to positive and negative inquiries from externals sources – includes crisis and issue-related media and social media escalations and responses.
• Ensuring key leaders/spokespeople receive media and crisis communications training. Provide training for global communications team on media and PR, including preparing training materials, managing and applying rigorous control to the communications budget, ensuring transparency and maximizing effectiveness and efficiency.

Your background

• Undergraduate degree or higher in communications, public relations, journalism, mass communication, or related area
• 8-10 years of experience in a similar position, in a global and industrial company with excellent story telling skills
• Native English speaker a must, any additional languages a plus
• Strong project management skills and effectively managing multiple internal stakeholders across the business and Group communications
• Experienced in working directly with C-suite, advising and coaching senior leaders on media relations
• Experienced in managing external agencies
• In-depth experience in proactive and reactive media relations and crisis management
• Excellent interpersonal, verbal and written communication skills with ability to develop content for a wide range of communications channels to effectively deliver the appropriate message
• Ability to create and nurture strong and sustainable relationships with general, business and key trade media
• Superior spoken and written editorial skills, attention for detail and high-quality standards
• Sound understanding of latest and future trends in sustainable energy transition and transportation

More about us

ABB’s Electrification Business Area is a global leader in electrical products and solutions, operating in more than 100 countries, with over 200 manufacturing sites. Our 50,000+ employees are dedicated to transforming how people live, connect and work by delivering safe, smart and sustainable electrification solutions. We are shaping the future trends of electrification, differentiating through technological and digital innovation while delivering an outstanding experience through operational excellence for our customers across utilities, industry, buildings, infrastructure and mobility. For more information visit https://go.abb/electrification We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. HQ Talent Acquisition Team ABB Asea Brown Boveri Ltd