Insight Lead Nestlé Purina Petcare Europe

Position Snapshot

Location: La Tour-de-Peilz, Switzerland
Company: Nestlé Purina Petcare Europe
Act. Rate: Full-Time Act. Rate 100%
Type of contact: Permanent contract

Genuine opportunities for career and personal development
Modern “smart office” locations providing agile & collaborative workspaces
Dynamic international working environment
Attractive additional benefits

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people and many opportunities across organization.

As a NPPE Insight Lead, you will explore, mine and develop groundbreaking and future thinking insights to shape opportunities for category development (based on consumer and shopper lenses) and act as a Strategic Partner to brand teams providing expertise and knowledge to shape brand strategies and plan.

Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

A day in the life of a NPPE Insight Lead

• Champion category and consumer insights: define and close knowledge gaps, explore new growth opportunities and proactively lead the communication of their implications throughout the organization
• Coordinate with research partners the implementation of the study, guarantee the quality of the research process and analysis, deliver actionable insights to the organization
• Embrace and develop DIY Research capabilities, managing and leveraging NPPE own consumer community (Pawspectives), conducting DIY projects and exploring new DIY tools
• Work with brand builders to support them with relevant consumer research and synthesis: support brand teams in defining insight needs, coach on conducting brand-led insight research, provide guidance on methodologies as well as results interpretation
• Support brand builders in embracing measurement culture: from measuring creative excellence to media ROI optimization and measuring brand health / power
• Collaborate with all Purina functions to ensure consumer centricity of all key initiatives
• Contribute to build, maintain and curate Insight Intelligence Engine (NPPE knowledge management platform).
• Continuously scan the external environment to proactively identify and assess new leading-edge thinking, trends and tools in all topical areas of the CMI space to build future-forward competitive advantage
• Accurate budget tracking for managed research projects, in synergy with rest of the CMI team
  

What will make you successful

• At least 5 years of experience in research and insights fields, at Nestlé or equivalent FMCG or in major research agencies, of which at least 3 years in client regional role.
• Experience in leading large scale insights projects in a multi-market environment (experience in CMI regional roles) is a plus
• Ability to connect the dots, deliver story telling based on various data points for ‘evidence’ based insight
• Strong ‘can-do attitude’, ability to work independently
• Collaborative mindset and influencing skills
• Experience with a broad spectrum of methodologies (quant, qual, DIY, AI etc.) in a variety of research areas (product research, Innovation & Renovation, Packaging, Communication & Digital, Portfolio, Marketing Mix Modelling
• Ability and flexibility to manage different projects simultaneously in a fast-moving environment
• Familiarity with Continuous & Syndicated Data (Retail Measurement & Consumer Panel), Brand Health Tracking, and shopper insights
• Willing to embrace and champion self-serve research and able to conduct and analyze research yourself when appropriate
• English language skills a must, a second EMENA language a plus