Product & Marketing Consultant, Fluids & Filters

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Job Description:

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Caterpillar’s Construction Industries Services Division (CISD) is hiring a Product Marketing Consultantfor fluids and filters (F&F) products. As a Fluids & Filters Product & Marketing Consultant, you will be responsible for the product development and marketing execution of Caterpillar Filters and Fluids globally. In addition, this role may lead specialized initiatives focused on identifying areas to drive profitable parts and service revenue and growth.

This role is part of our Construction Industries (CI) business segment and focused on customers in General Construction, Industrial Waste, Road Construction, Ag & Landscaping, Heavy Construction and Quarry & Aggregates. Experience in marketing for maintenance products, oils and grease, engine or air filters is highly valued! The F&F Product & Marketing Consultantis the primary contact for the Worldwide Product Manager, The Life Cycle Manager, and the Field Team responsible for Sales regarding Aftermarket offering, CI customer requirements, and product value selling and application subjects.

What will you do?

• Document and disseminate Aftermarket Critical Customer Requirements, in support of parts & services development with filters, fluids, oils and grease
• Collect, prioritize, and document unmet customer needs, with a focus on where we lose and the reasons why to drive action in the form of new product introduction and/or new market introduction
• Define & recommend optimal set of aftermarket solutions for each machine and/or product, considering Total Cost of Ownership requirements
• Work with Machine Product Groups and the Fluids & Filters Component Product Groups to ensure aftermarket parts & service new product introduction deliverables are met
• Along with Service Marketing, develop customer messaging – key attributes and value proposition
• Develop & Deliver Dealer Aftermarket Parts & Services Sales Training – Develop content and provide expert training to the dealer community in addition to the internal sales force
• Represent aftermarket voice of customer & voice of business & contribute to Enterprise Component Strategy projects

How You’ll be Successful (Basic Qualifications)

• Parts marketing or sales, product support or field experience with dealers
• Ability to travel internationally 25-50% of the time
• Customer focusand service excellenceskillsfor go to market support activities
• Effective communicationand relationship management skillsto collect voice of customer/dealer/business
• Influencingand problem-solving skillsfor effective value selling and product application

Additional Skills and Experience for Success (Desired Qualifications)

• Project management experience: black belt preferred
• Excellent presentation and interpersonal skills
• Ability to engage with all levels of an organization to motivate and enable change
• Ability to mentor, coach, and/or persuade others on new methods of product application, and new technology

Key Duties Summary:

Voice of Customer/ Dealer/ Business

• Manage solicited and unsolicited voice of customer (VOC) and summarize into library
• Own global Unmet Customer Needs and Critical Customer Requirements (CCR)
• Manage prioritized opportunities with component groups in Construction Industries segment
• Collect competitive intelligence and provide landscape
• Support Leadership Table Dependency velocity and closure

Go To Market Support:

• Owns Aftermarket VOC, CCR, Training and Go-to-Market for component new service development (NSD) or re-launch
• Owns Aftermarket VOC, CCR and Training for Lifecycle Services
• Validate Component NSD or Re-Launch price & parts sales to users alignment with target regions
• Unique selling proposition development of components
• Develop training plan and content for component NSD or new product introduction (NPI)
• Support component NSD/NPI Core Content (Marcom) development

Product Application & Value Selling

• Provide product and application expertise
• Develop core training materials and related dealer sales tools for aftermarket
• Deliver instructor-led value selling training for aftermarket
• Manage consolidated competitive testing requests with component groups
• Lead Aftermarket Dealer Specialist Forums

Additional Information

Caterpillar is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For

more information, visit https://www.caterpillar.com/en/careers/why-caterpillar.html

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Please do not hesitate to apply if you feel you have the relevant skills and experience for the role.

A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.

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Caterpillar is an Equal Opportunity Employer (EEO).

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