Senior Marketing Communication Manager (F/M/D)

☞ DSM

전망: 184

갱신일: 25-03-2024

위치: Sarnen Obwalden OW

범주: IT-소프트웨어 마케팅 / 홍보

산업: Industrie manufacturière

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작업 내용

DSM – Bright Science. Brighter Living.™
Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living. DSM’s purpose is to create brighter lives for all. DSM addresses with its products and solutions some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company was founded in 1902 and is listed on Euronext Amsterdam.
More information can be found at www.dsm.com.

About Veramaris
Veramaris is leading the revolution in new, sustainable feed and food ingredients. Fish, cats, dogs, farm animals and even people, can now grow and remain healthy on a diet of EPA & DHA Omega-3 from natural marine algae. We all need EPA & DHA Omega-3 for our health and well being, but our oceans simply cannot provide enough for us all from our traditional source, wild fish that provides fish oil, as our ocean fisheries are either overfished or fished to the maximum. .

With Veramaris, we can sustainably grow industries that rely on EPA & DHA Omega-3 such as aquaculture, pet food and human nutrition, without putting pressure on wild fish stocks. We can now get our essential Omega-3s from a 100% plant-based source that is also ASC-MSC certified. What’s more, it is also easily scalable so that we can make enough to go around for everyone to remain healthy.

With our unique go-to-market approach, which sees us collaborating along the entire value chain, Veramaris is working to create a market for foods enriched with its unique and sustainable algae Omega-3. Thereby, it supports industry and stakeholders in creating and capturing financial value in a sustainable manner.

Our mission – Healthy Fish, Healthy Food, Healthy Oceans – represents the three ways in which we contribute to a sustainable future.

The Role
In order to support the company’s vision and strategy, Veramaris is now seeking to recruit a highly motivated “Global Marketing & Communications Director” reporting to Karim Kurmaly the CEO of Veramaris.

In this role, you will be defining and executing the company’s marketing strategy to make Veramaris a runaway success in the marketplace. You will refine and market the key value propositions and adapt these to each key target group for maximum impact. You will develop plug n play marketing toolkits to help clients (farmers, brand owners, processors and retailers) win with their marketing, of farmed seafood and pet foods. You will also make Veramaris shine at tradeshows and conferences, and you will turn the company into a thought leader in the science of Omega-3, as applied to both animal and human health benefits. You will be running great marketing campaigns and manage inbound and digital channels to drive leads and prospects into and through our marketing and sales funnel. Lastly, you will be working closely with key stakeholders and engage the entire value chain; from feed company and fish farmer to the final consumer outlet, be that retail or food service.

Overall responsibilities will include but will not be limited to the following:

  • Develop and execute agreed marketing strategy understanding the value chain (farmer to shopper) and ensuring focus on the right segments with the right value proposition tailored to each stakeholder.

  • Apply your understanding of the market dynamics (changes in competition, customers, stakeholders and value chain) to tune both business and marketing strategy.
  • Establish best in class marketing and communication platforms and be responsible for the implementation of the marketing and communications plan.

  • Collaborate with a team of retail developers, communications professionals, both internal external, plus a range of agencies, to deliver the mentioned plan within a significant marketing budget.

  • Develop toolkits across our different stakeholders to assist them in realising the value of switching from fish oil to Veramaris natural marine algal oil
    • Retail tool kit: that enables retailers to sell value & grow the category with its shoppers. Key objective is to enhance the shoppers experience and willingness to pay for higher value farmed seafood.
    • Farmers tool kit: that enables salmon & shrimp farmers to develop their products, up-market their brand and capture value. Key objective is to enable farmers to make an impact at the shopper interface.
    • Pet tool kit: that enables pet food manufacturers to create products that will help them win share in the market place through strengthened sustainability and pet health propositions.

  • Intensify industry relationships, maintain thought leaderships and work with KOLs, and generate leads for future customers (and customer’s customers) within the value chain.

  • Develop marketing strategy for product launches and implementation of new products and services.

  • Develop key performance indicators based on marketing plans and strategies vs budget, including penetration, quality of launch and timeliness of implementation.

  • Ensure consistent Veramaris branding.

Who are you as a person and leader?
To be successful in this role we believe it is important that:
  • You instil trust in people around you, not only through your unique competence but also through your personality and interpersonal skills, such as listening, being respectful, generally easy-going and dynamic.
  • You influence & convince clients, deliver on promises made, thanks to your dedication and because you have clear sense of priority and deadlines.
  • You are entrepreneurial with a heart beating for sustainability, with a broad business acumen from marketing and commercial roles.
  • You have been involved in complex sales processes, such as retailer account management, and you build strong relationships.
  • You are structured, organised, and able to lead others in a focussed and prioritised manner.
  • You are team-oriented and considerate, enjoy working and being supportive of others, but also enjoy working independently.
  • You quickly grasp complex issues and problems, identify the core of a problem and evaluate information thoroughly. Being able to work analytically and mirror message and style according to feedback from customers will be important in this position.
  • You set self-ambitious and demanding goals, enjoy difficult challenges and want to get ahead and succeed. You are a naturally curious and investigative networker who others gravitate towards.

What experience is required ?
You are a seasoned and senior level consumer seafood brand marketer, who also has (fresh/frozen) food category experience from a retailer and/or HORECA. You have a demonstrated ability to build value and differentiation in the farmed seafood category through product innovation and brand marketing / activation. You are experienced in building a “retail proposition” and /or “HORECA propositions” to present to retailers’ and HORECA category teams to drive category growth in collaboration with supply chain (producers/processors) and (retail/HORECA) customers. You also have experience of Norwegian Salmon production and/or shrimp aquaculture, understand the route to market.,

Digital and inbound marketing are familiar concepts to you, and you have fresh ideas on how to apply it to a “B2 value chain” reality in order to excite our stakeholders (farmers to retail/HORECA) along their marketing and sales funnel journey. You have university degree at least at an MSc level.

In addition, you may or may not have some these experiences and competencies: (1) Food Service, (2) experience in ingredient branding, or branded certifications or eco-labels such as ASC, BAP, MSC, Fairtrade, etc, (2) Transferrable skills or experience from other (fresh) food categories (3) Knowledge of consumer research, (4) Experience in B2B marketing, including trade show organisation (5) Corporate brand building, or you hail from Blue-chip FMCG marketing organisations (Unilever, P&G, CocaCola, L’Oréal, Heinz, Mondelez, etc.) (6) Speak Norwegian.

Procedure and Contact:
Interested in this position? Please apply on-line via the portal and upload your CV and Cover Letter in English. Due to data privacy reasons we do not handle any applications sent by email. Please be so kind to use the link provided. If you have questions, please reach out to Pauline Tschirhart, Talent Acquisition Partner, pauline.tschirhart@dsm

Royal DSM is an equal employment opportunity and
affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law.

At DSM, we believe that a brighter future is built on diversity. We’re proud to offer equal employment opportunities and to be an affirmative action employer. That means that we consider applications based on how well suited you are for the role – regardless of race, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status or disability.
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마감 시간: 09-05-2024

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