Marketing Analytics Expert

At Board, we help enterprises plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform. Trusted by thousands of leading organizations, over the last 28 years we have designed our Product with enterprise planning agility in mind and the passionate care of our people as our main driver.

We strongly believe every colleague brings unique value to our whole. We collaborate openly and effectively to deliver results and celebrate our shared success, thrive on innovation and embrace a growth mindset to aim higher every day.

If you’re a forward-thinker looking for the great next step in your career within an innovative and collaborative environment, Board is the right workplace for you!

Board is looking for a resourceful Marketing Analytics Expertto join our Marketing Operations team in our Chiasso HQ.

In this role, your primary responsibility will be to optimize our marketing efforts through the collection and analysis of data generated by our marketing applications.

Collaborating with cross-functional teams, you will oversee and manage the integration of our existing marketing stack, ensuring its seamless operation to transform data into actionable insights and data-driven strategies. You will play a key role in driving business growth by identifying trends, evaluating campaign performance, and making strategic recommendations.

Responsibilities:

• Oversee integration and data collection process from multiple marketing applications and platforms, including SFDC, Marketo, DemandBase, LinkedIn, Google Analytics, social media, and web analytics.
• Work closely with IT and other relevant teams to integrate, maintain, and troubleshoot data systems and tools used in marketing operations.
• Collaborate with the Marketing team to define data requirements for campaigns, tracking, and reporting, ensuring alignment with business objectives.
• Analyze marketing campaign data to identify patterns, trends, and insights that can drive actionable recommendations for optimization.
• Provide data-driven recommendations for campaign optimization, audience targeting, and messaging effectiveness.
• Stay up-to-date with industry trends and emerging technologies in data analytics and marketing automation to identify opportunities for process improvement.

Requirements:

• Academic Background in Marketing, Business Administration, Statistics, or a related field. Advanced degrees or certifications in data analytics or marketing operations will be considered a plus.
• Proven experience in B2B marketing operations, data analytics, or a similar role.
• Experience working with databases and the ability to integrate and normalize data from different marketing applications.
• Solid understanding of B2B marketing principles, campaign execution, and demand generation strategies.
• Demonstrated ability to interpret complex data sets, identify trends, and communicate actionable insights to non-technical stakeholders.
• Strong proficiency in data analysis and reporting tools such as Excel, Google Analytics, Salesforce, Tableau.
• Familiarity with Marketo and Salesforce. Familiarity with DemandBase and SalesLoft is a plus.
• Excellent attention to detail and strong organizational skills to manage multiple projects and meet deadlines.
• Strong problem-solving skills and a proactive mindset.
• Effective communication and collaboration skills.

Our commitment to Diversity and Inclusion

Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!

Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.

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