Marketing Communications Manager

Marketing Communications Manager

• Define and develop omnichannel communication strategies for product/platform launches as well as for brand or commercial initiatives that are consistent with the company’s brand image and addresses both business goals and consumer/customer needs
• Define engagement strategies for B2B and B2C
• Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness
• Identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging
• Ensure consistent execution of the strategy across all touchpoints along the customer and consumer journey
• Develop strong marketing claims to support communication campaigns and ensure regulatory compliance of critical launch aspects
• Ensure Phonak brand strategy and CD/CI (visual, language, style) are brought to life
• Lead and manage creative agency and craft clear briefs to achieve effective communication idea developments
• Monitor campaign program success and analyse what is working and what is not with regard to the brand’s content marketing efforts
• Closely collaborate with Business Units, Audiology Team, Commercial Marketing, Digital Marketing and other stakeholders
• Support marketing communication execution within GCs in collaboration with the regional managers
• Keep track of budget and manage spend accordingly

• Bachelor degree in Marketing or Business
• At least 5 years of experience in Marketing
• Strategic, conceptual and analytical thinking
• Strong communication and presentation skills
• Experience in Digital Marketing
• Experience in B2C Marketing
• Experience in CRM
• Team player
• Ability to liaise cross-functional and cross-cultural teams
• English fluency is a must – fluency in German or any other language is nice to have
• Up to 10% travelling requirement