Marketing Executive H/F

À propos de nous

Ultima Collection is a collection of ultra-luxury properties, including villas, residences, chalets and spas, as well as a 5-star boutique hotel.

Whether our customers want to retreat to the warmth of the Alps or enjoy an aperitif with the family by the Mediterranean, our hotel escapades have been designed to make them feel at home wherever they are, in France, Switzerland or Greece.

As well as the elegant style of the properties we have selected and designed, our teams are made up of attentive professionals dedicated to serving our customers and guaranteeing them an exceptional, personalised stay.

Mission

Marketing Strategy and Planning:

• Develop and execute comprehensive marketing plans aligned with Ultima Collections’s business objectives.
• Collaborate with the management team to identify key target markets and implement strategies to reach them effectively.
• Conduct regular market analysis to stay informed about industry trends, customer preferences, and competitor activities.

Digital Marketing:

• Keep website content consistent and updated (copy, imagery, posts, campaign landing pages).
• Manage relationships with digital agencies and brief them on new projects.
• Implement Digital Campaigns across online platforms and track results
• Research SEO & PPC to optimise existing ads for main keywords and niche areas.

Content Creation and Collateral Development:

• Create engaging and relevant content for various marketing channels, including website, social media, email campaigns, and print materials.
• Scheduling and publishing all content according to the Marketing & Communications plans and calendars.
• Work with graphic designers and content creators to produce visually appealing marketing collateral.
• Ensure consistency in brand messaging across all communication channels.

Promotions and Packages:

• Develop and promote special packages and loyalty programs to attract and retain guests.
• Coordinate with other departments to create enticing promotional offers and seasonal campaigns.
• Monitor the performance of promotions and adjust strategies based on results.

Event Management:

• Assist in the organisation of events across Ultima Collection properties/destinations as well as photoshoots across properties.

Reporting

• Assist Marketing and Communications Manager deliver Sales and Marketing monthly report and other report where necessary.
• Monitor competitor activity and new digital trends.

Social Media

• Day-to-day management of the social media platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter etc) and the social media agency for organic content alongside responding and engaging with audiences.
• Monitor, analyse and optimise content performance for continuous improvement.

Profil

• Bachelor’s degree in Business, Hospitality, or a related field.

• Proven experience in hotel sales or a similar role within the hospitality industry.

• Driving license

• Flexible to work over the week-end and accompany long trips abroad

• Ability to travel regularly

• Mother tongue French and/or English or vice-versa (fluent in both)

• Additional language a plus

• Proven track record in hotel sales and marketing, preferably with boutique ultra-luxe properties

• Autonomous and Independent, stress-resistant with UHNW demanding clientele