Marketing Lead - Allergan Aesthetics - Switzerland and Austria

Welcome to AbbVie!We are a global, research-based biopharmaceutical company focused on the discovery and development of innovative treatments that address some of the world’s most serious and complex diseases. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology and gastroenterology. In addition, AbbVie offers products and services through its Allergan Aesthetics portfolio.

AbbVie with headquarters in Chicago, USA, employs approximately 48,000 employees worldwide. Around 57 million patients in more than 175 countries benefit from AbbVie medications annually. Approximately 250 employees are employed in Switzerland and the AbbVie Switzerland headquarters are located in Cham, ZG. For more information, visit our website: www.abbvie.ch

Allergan Aesthetics is a world leader in medical aesthetics and is deeply committed to Cosmetic Medicine to help patients look and feel their best.

AA is an exciting, fast growing and dynamic business. We aim to realize a double digit growth and this role will be instrumental in realizing that ambition. This position leads the development and execution of marketing strategies for the AA portfolio in the Alpine region to HCP customers, patients and, where appropriate to the end consumer.

Allergan’s aesthetic portfolio includes market leading botulinum toxin (Botox®), a range of premium facial fillers, and a revolutionary medical device for fat reduction (Coolsculpting), as well as a pipeline of further innovative aesthetic products. The portfolio includes prescription only medicines, as well as medical devices and capital equipment. The Marketing Lead will lead a team to develop and execute marketing programs to support brand, customer, patient and consumer awareness across all digital and non-digital channels, whilst abiding by the relevant codes of conduct.

The Marketing Lead will provide leadership to Brand- and Consumer Marketers, and a cross functional matrix team to drive strategy, execution excellence and brand success. This is a senior level position within the Alpine AA organization and the successful individual will take a place on the Alpine AA Leadership team.

The Marketing Lead will oversee his/her team’s roles in liaising with International/Regional Strategic Marketing to align on global/regional plans and activities as well as driving innovation and improvement in Allergan’s digital and consumer marketing / social media capability.

The candidate will need strong leadership and communication skills, and have significant aesthetics, consumer beauty or healthcare marketing experience. This is a highly rewarding role for somebody to lead key brands, and help shape the future of the AA business.

KEY ACCOUNTABILITIES

Financials

• Oversee the setting of annual sales targets and forecasts, for established and new products.
• Routinely utilize market data to appraise brand performance and take action as appropriate
• Oversee promotional budgets to ensure that activities are conducted as per the brand plan

Development of Brand strategy and tactical deployment

• Lead the development of robust strategic plan for brands within AA portfolio
• Lead the development of annual cross functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic plan
• Oversee creation of campaign assets for roll out to teams.
• Oversee development of digital marketing programs for portfolio (in line with GDPR and HCP compliance frameworks)
• Oversee development of consumer- and patient campaigns for relevant parts of the portfolio
• Oversee management of creative and medical communication agencies
• Lead preparation and launch of new products and categories
• Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams.

Inspire and lead a team

• Lead, manage and develop the Marketing team to optimize their contribution to the business, enhance their work experience and develop their skills
• Work with direct reports to create individual development plans, and follow up through regular meetings. Develop a team culture aligned to Allergan’s values
• Lead cross functional marketing and brand meetings

Experience/Knowledge:

• Minimum 3-5 years experience in marketing is required
• Must have prior consumer healthcare or beauty industry (marketing) experience
• Sales experience will be an advantage
• Product launch experience at a Country or International level will be an advantage
• Experience of strategic brand planning through to local execution
• Experience of hiring and managing external agencies (creative/med comms)
• Digital and consumer experience preferred
• Sales/sales management experience preferred, or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career
• People management / team leadership preferred

Behaviours/Skills:

• Strong communication skills (1:1 verbal, written and presentations)
• Demonstrated leadership and excellent influencing skills
• Very strong planning and project management skills
• Creativity
• Ability to work well in a team environment, multi-functional, multi-stakeholder collaboration
• Ability to multi-task and to get things done
• Flexible and adaptable approach

Compliance and integrity

• You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).

In 2022, AbbVie was ranked within Great Place to Work in Switzerland for the 8th year!

We offer you a modern and varied environment in a responsible, independent position.

• Do you want to make a difference and help create added value for patients?

• Are you looking for the best of both worlds: international and yet familiar at the same time?

• Would you like to work for an employer who has been awarded the Great Place to Work for the eighth time in a row?

Then we look forward to receiving your complete application via our online tool!

AbbVie is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at AbbVie via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of AbbVie. No fee will be paid in the event the candidate is hired by AbbVie as a result of the referral or through other means.

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity and affirmative action employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. If you would like to view a copy of the company’s affirmative action plan or policy statement, please email CorpJat_ABV@abbvie.com.