Marketing Lead Switzerland

In short

We are looking for a strategic and dynamic marketer to join our marketing team in Switzerland. Reporting directly to the Head of Marketing Central Europe, you will work very closely with the Trade Marketing Specialist and the Community & Events Specialist, as well as the local Sales team and the broader European marketing team to develop and deliver the Swiss marketing plan whilst aligning to Global and EMEA strategy. This is a unique and exciting opportunity to work for a dynamic and leading sportswear brand rooted in running and help build brand awareness and drive growth across our own turf, especially with a younger community. This role is based at our global HQ in Zurich, Switzerland.

Your Mission

• Develop, plan and execute the Swiss Go-To-Market year-long road map
• Plan and manage the local marketing budget and track ROI
• Be the brand’s gatekeeper to ensure consistent brand executions
• Adapt & Roll-out Global campaigns to meet local market needs and deliver the WOW effect at all times
• Support On’s Direct-to-consumer strategy through store and digital activations in the market
• Drive key national partnerships integrations within European & Global strategies, including the Zurich Marathon and the Swiss Olympics Partnership
• Identify and activate major brand/sponsored events in close collaboration with the events team
• Create & craft new consumer centric brand activation opportunities and execute with a hands-on approach
• Work closely with HQ to build and evolve a strong network of sports leaders, influencers, and ambassadors
• Monitor national social & digital landscapes, tracking trends, sentiments and behaviours of key audiences
• Act as the co-commercial lead for Switzerland and work closely with your Sales Lead to create a longer-term vision for the market across marketing, sales and product

Your story

• At least 5 years in a progressive, multi-channel dynamic brand marketing roles
• At least 3 years of experience in a leadership role and demonstrated skills in establishing and leading diverse high performing teams
• A real expert in brand marketing - brand building, activations, events management; sharp digital acumen
• Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW with a hands-on approach
• You thrive when you don’t have all the answers, you work tirelessly and autonomously in order to turn ideas into reality
• You can see the bigger picture, but you know it’s the fine details that really matter
• A true team player, you understand and respect the importance of collaboration and compromise, with your direct reports as well as with the wider commercial team
• You love working with others, because you know that by joining together, we can achieve so much more
• Open minded, respectful and a great listener, you’re a master at expressing yourself – both verbally and through the written word
• Saying you’re passionate about running and outdoors would be a massive understatement
• A real linguist, you’re as confident speaking and writing in German as you are in English

Your story

• At least 5 years in a progressive, multi-channel dynamic brand marketing roles
• At least 3 years of experience in a leadership role and demonstrated skills in establishing and leading diverse high performing teams
• A real expert in brand marketing - brand building, activations, events management; sharp digital acumen
• Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW with a hands-on approach
• You thrive when you don’t have all the answers, you work tirelessly and autonomously in order to turn ideas into reality
• You can see the bigger picture, but you know it’s the fine details that really matter
• A true team player, you understand and respect the importance of collaboration and compromise, with your direct reports as well as with the wider commercial team
• You love working with others, because you know that by joining together, we can achieve so much more
• Open minded, respectful and a great listener, you’re a master at expressing yourself – both verbally and through the written word
• Saying you’re passionate about running and outdoors would be a massive understatement
• A real linguist, you’re as confident speaking and writing in German as you are in English

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.