Marketing Manager B2B

B2B Marketing Manager Contract Role / Zurich / 6 Months / German Speaking

Darwin Recruitment AG have a new open position at one of our key clients, where we are looking for a temporary external consultant to start by March 2022.

(My client) is on its way to becoming a national champion and leading Telecommunications business in Switzerland. We are searching for a B2B Marketing Manager.

General Information:

• Start Date: March / April
• End Date: October
• Home Office/On site: Flexible around 50/50
• Hourly rate: Attractive and Competitive
• Workload: 100%
• Location: Zürich

Tasks & Responsibilities:

• Temporary replacement due to maternity leave as head of B2B customer growth and go2market
• Execute the B2B Go2Market strategy and roadmap
• Coordinate Go2Market and Go2Base projectsand work streams to drive acquisition of new B2B customers with cross-functional teams; 360 degree stakeholder management especially with MarCom, Digital, Sales, Product Management and Operations, among others
• Support in strategic planning and implement marketing activities and multichannel campaigns to acquire new customers, increase the value of our customer base and increase company sales (e.g. promotions, special offers)
• Develop specific USPs and key messages per segment, and ensure these are communicated across all channels
• Coordinate the definition and execution of BTL acquisition and customer base (e.g. x-sell and up-sell) activities to generate new sales across segments and channels
• Coordinate end to end campaign initiatives, campaign execution and campaign performance tracking to strengthen the positioning of B2B in the market, which requires close cooperation across B2B business units
• Monitor and analyze industry, competitive and consumer trends to create strong value propositions, derive tactical actions (e.g. promotions, price adjustments) and develop appropriate recommendations to capture new customers and achievement of business goals
• Perform quantitative analysis on internal performance and market trends, and calculate their financial impact within the context of business cases

Must Haves:

• At least 3 years experience in product marketing, pricing, go-to-market in a large business
• Experience in the development and execution of go-to-market strategies
• Very good knowledge of financial drivers, experience in managing ROI targets, ability to develop sophisticated financial models (business cases) and review quarterly forecasts and budgets
• Ability to lead cross-functional teams and bring in new concepts and ideas
• Fluency in German and English is a must

Nice to haves:

• Experience in the telecommunications or IT industry is an advantage

Interested? Looking forward to your application!

Darwin Recruitment AG is a Zurich based, SECO licensed, privately owned subsidiary of Darwin Professional Staffing Group Ltd (a Global IT Recruitment Consultancy).

Darwin Recruitment AG manages client relationships whilst also utilising Darwin Professional Staffing Group databases and networks to source Candidates and fulfil client requests.

We do not ask for a placement fee from Candidates/Employees.