Marketing Manager

☞ Bühler

View: 126

Update day: 10-04-2024

Location: Uzwil St. Gallen SG

Category: Consulting / Customer Service IT - Software Marketing / PR Transport / Logistics / Warehouse

Industry:

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Job content

Introduction

BenLink is a Swiss technology company and part of the Buhler Group that is improving the global food value chain. We provide professional services for industrial food production sites through a global digital platform, using smart real-time technologies to match service technicians and customers. Services provided to customers range from inspections and maintenance to repairs and spare parts as well as specific data-based services. Service technicians are digitally trained and enabled during the service execution in the field. We call them the ‘BenLink Crowd’. At BenLink we are big thinkers and changing the industry!
Bühler is an equal opportunity employer and we value diversity and inclusion at our company, therefore, it’s important that you match us and we match you. Regardless of your gender (m/f/d). We invite you to read more about our commitment to diversity, equality and inclusion on our website: https://bit.ly/40QxJP6

Diversity

Bühler is an equal opportunity employer and we value diversity and inclusion at our company, therefore, it’s important that you match us and we match you. Regardless of your gender (m/f/d). We invite you to read more about our commitment to diversity, equality and inclusion on our website: https://bit.ly/40QxJP6

Tasks

  • Further define and develop the BenLink brand and messaging (value propositions, storytelling, images, videos, etc.)
  • Understand our diverse customers and how they decide through VOCs, customer visits, etc. and develop targeted value propositions and sales material to support our local teams
  • Create impactful campaigns and brand activations that meet our business goals and implement campaign evaluation to ensure we achieve the desired ROI
  • Build our digital marketing strategy, run campaigns, monitor activities and provide analytical insights
  • Build up and lead the BenLink brand’s online presence, e.g. via Linkedin, Instagram, on partner web pages, etc.
  • Create internal and external communication (success stories, press releases, etc.) and proactively identify and capture creative content (article ideas, videos, etc.)
  • Drive the continuous improvement of the BenLink website
  • Support events/fairs by providing relevant marketing input and material

Required qualifications

  • 2-3 years of experience in a fast-growing B2B software- or platform business
  • Experience in digital marketing, marketing automation, lead generation
  • Creative brand marketer with a business developer mindset
  • Experience with Web CMS (such as wordpress) and solid knowledge of website analytic tools
  • Experience working with creative and PR agencies
  • Experience in developing and creating marketing campaigns and marketing/sales materials (online and offline)
  • Experience in setting up and optimizing Social Ad campaigns
  • Good understanding of the customer persona concept and how to effectively address them
  • Very good communication skills in English (written and spoken)
  • Great team player, effective communication skills and positive get things done mentality
  • Proven experience in project management with extensive Microsoft Office 365 skills

Preferred qualifications

  • Knowledge of Graphic design software (InDesign, Adobe)
  • German skills

Benefits

  • Career and personal development
  • Cross-cultural working environment
  • Employer-funded pension plan
  • Canteen
  • Parking area
  • Good connections with public transport
  • Employee benefits and discounts
  • Profit-sharing
  • Seniority bonus

Application Documents

  • Cover letter, Resume, Transcripts, Letters of recommendation, Certifications

Bühler as an employer

Who we are

We are working to create sustainable innovations for a better world. Our aim is to transform the world’s most pressing food and mobility challenges into sustainable technologies, process solutions and business models. At Bühler, you are empowered to show initiative and take responsibility. In our family-owned company, personal success goes hand in hand with shared success. We foster a diverse and inclusive workplace where integrity and courage are key drivers of our success. We support your personal development because we want you to make a difference. By joining Bühler, you will be helping us tackle global challenges while at the same time meeting the needs of our customers.
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Deadline: 25-05-2024

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