Marketing Trainee EEMEA

View: 137

Update day: 24-04-2024

Location: Nyon Vaud VD

Category: Marketing / PR

Industry: Santé

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Job content

The trainee will complete the following project as part of her/his internship within Edwards

Support on Content creation – Support increasing activity in digital marketing (websites, email campaigns, etc.) & therapy development (e-detailing, new campaign, etc.)
Support the commercial team on event design and execution: maintain event calendar, coordinate logistics, and create marketing materials
Support the deployment of the social media strategy and Showpad to the field team

Content Creation & Marketing Automation support

Contribute to development of THV & TMTT Omnichannel Marketing ecosystem:

Support the planning, design, internal approval, and deployment of both print and digital content for THV & TMTT business units, in close collaboration with the Sr Marketing & Strategy Manager responsible for the integrated marketing plan
Work with partner agencies to coordinate content creation and execution, ranging from audiovisual production agencies to marketing automation agencies.
Coordinate projects with relevant cross-functional EW stakeholders

Event Management support

Maintain THV & TMTT event calendar
- Follow up with sales manager to ensure calendar is updated
- Schedule & manage bi-weekly alignment call with field team
- Ensure field team follows EEMEA event management process
Contribute to the development and execution of THV & TMTT events:
- Work with partner agencies to design relevant marketing materials and to coordinate logistics
- Act as project manager for each key event, ensuring every stakeholder is clear about his/her responsibilities
- Identify & recommend process improvement opportunities

Marketing project support

Deploy social media strategy
- Get Amplify licenses allocated, finalize content calendar & get content piece created and approved
Deploy Showpad to THV & TMTT BU
- Work with EU Marketing partner to prepare the deployment of showpad in EEMEA (design & set up of the tool)
- Execute the deployment of the tool, including field force training (EW & distributor)

Education/Experience

Bachelor’s Degree Marketing or Business area of study preferred

Required Skills

Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint, with proficiency with related digital marketing tools
Good written and verbal communication skills and relationship management skills with ability to work closely/build relationships with cross-functional teams
Good problem-solving, organizational, analytical and critical thinking skills
Moderate knowledge in the latest digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy
Moderate knowledge of various social media platforms, best practices, and website analytics
Moderate knowledge of marketing concepts and principles
High creativity and analytical abilities
Strong attention to detail
Ability to analyze metrics efficiently and provide insightful campaign effectiveness reports to clients
Ability to effectively multitask, juggling various projects and deadlines simultaneously with strong attention to detail and organization

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