Portfolio Marketing Director, TMTT Europe

Job content

In this role, you will be a key member of the TMTT Europe Marketing Leadership Team and will lead a team of product managers to drive the strategy and tactics supporting the adoption of our innovative portfolio of transcatheter mitral and tricuspid therapies in Europe. You will be reporting to the Sr Marketing Director, TMTT Europe.Essential Job Functions

• Define strategic direction in alignment with global strategy, and lead execution of initiatives supporting the TMTT portfolio, including the following:
• Lead new product launches
• Ensure effective management of commercial products
• Drive creation, implementation and measurement of omnichannel campaigns in collaboration with Omnichannel Team
• Drive the development, delivery and implementation of messaging as well as marketing assets
• Ensure adequate customer segmentation and drive development & implementation of value propositions, messaging and campaigns accordingly
• Leverage customer relationship management platforms (SFDC) to drive best-in-class customer targeting and campaign execution
• Drive competitive monitoring, response messaging, and objection handling.
• Define and drive implementation of annual marketing plan
• Plan and execute measurable promotional campaigns aligned to business objectives
• Identify market research needs and work with TMTT Strategy team to define and execute on relevant market research projects
• Work in collaboration with Scientific communications and Medical Affairs team to drive dissemination of clinical evidence
• Collaborate with cross-functional teams to drive multiple major product launches, campaigns and programs supporting brand preference and adoption
• Work closely with Commercial teams to understand customers’ and field teams’ needs and develop relevant content and tools
• Develop and maintain strong relationships with key clinicians/therapy leaders
• Represent Edwards at exhibitions, trade meetings, and other events per business need
• Contribute to development of customer and internal training plans
• Develop strong collaboration and effectively interact with all EU and Global teams.
• Actively contribute to TMTT Europe Marketing Leadership Team and to plan-TMTT marketing initiatives
• Build and manage a high-performing team of product managers
• Ensure high-level of market, customer and product knowledge within the team
• Manage Portfolio Marketing financial budget and ensure optimal allocation of resources

Education, Required Experience And Skills

• Bachelor degree required at minimum, MBA a plus
• Minimum 10 years of successful marketing/product management experience in healthcare, preferably medical devices. Cardiovascular experience a plus
• Engineering background/biomedical engineering background preferred.
• Proven track record of managing successful product launches in healthcare
• Portfolio Management Experience
• Proven ability to build and manage a high-performing team, including providing coaching and feedback, as well as attracting, developing, and retaining talent and partnering with HR on all aspects of talent development
• Fluent in English, written and verbal. German or 2nd European language a plus.
• 30% travel, 70% office