Product Specialist

Job content

• DIGITAL PRODUCT SPECIALIST
  Webloyalty is looking for a dynamicDigital Product Specialistto join our dedicated team in our Head Quarter in Nyon.
  
  The Digital Product Specialist will be primarily responsible for managing a portfolio of Webloyalty shopping and leisure programmes in different markets and enhancing the engagement with their members.
  
  We have an absolute focus to delivering best in class member experience, whilst operating in a friendly and multicultural environment that promotes knowledge share. The Digital Product Specialist role is diverse and demanding, requiring a unique blend of digital marketing, analytical and operational skills. This role would suit someone who is looking to actively enhance their existing skill set and is open to learning new ones.
  
  Responsibilities include:
  
  Product Management
  
  The primary objective is to effectively manage a range of products in different markets in order to engage members, whilst demonstrating a thorough understanding of the business needs. To include (but not exhaustively):
  • Build and apply the product roadmap defined for each product and market assigned.
  • Using internal KPIs and market data, manage existing products, and identify ways to enhance those products based on industry best practices, public perception and business goals.
  • Oversee the development of new projects from its inception to its launch.
  • Liaise with multicultural cross-functional teams and external vendors to see the capability through delivery.
  • Identify and prioritize customer experiences initiatives that will maximize conversion, usage & increase customer satisfaction.
  • Build and apply A/B testing strategy to optimize opportunities to improve customer experience and business results.
  • Collaborate with IT to work closely with Front End Developers and User Testing/QA support to ensure the new experiences are delivered in partnership with speed and quality.
  • Provide definition and specification of project scope & deliverables.
  • Participate in the planning of IT workload (sprints) in order to improve site performance and user experience (including all site maintenance, enhancements and projects).
  • Daily operational workload
  • Investigate production issues and identify probable causes, as well as coordinate the activities and resources necessary to implement the resolution.
  • Manage product content via CMS.
  • Write website and emailing content.
  • Identify possible impacts of other business units’ initiatives.
  • Accountable for the quality and competitiveness of the product.
  • Update product materials and documentation.
  • Ensure country legal requirements are applied.
  • Education
  • Bachelor’s Degree desirable.
  • Professional Qualification
  • 3-5 years of digital marketing experience or related role
  • Skills / Experience
  • Fluent in French and English (ideally English as a mother tongue) and in another European language will be a plus
  • Advance level of Google Analytics, GTM, CMS, CRM, emailing & excel
  • Strong problem-solving and analytical skills, with an ability to see both detail and big picture issues
  • Possession of excellent oral and written communication skills
  • Ability to translate Business needs into specifications
  • Excellent soft skills required
  • Ability to manage multiple projects concurrently
  • Good presentation skills
  • Proven successful track record in dynamic, fast-growth and customer-driven organisation
  • Experience of Digital product lifecycle, from concept to product launch
  • Proven experience of successful project management and strong negotiation skills
  • Behaviour / Aptitude
  • Ability to meet tight deadlines
  • Ability to work independently and as part of a team
  • Ability to provide business risk evaluation and prioritisation
  • Willingness to quickly shift on priority or direction to help resolve high level business needs
  • Excited by technology
  • An enthusiastic and bright individual with an outgoing personality.
  other
  
  swiss or valid work permit holder only