Global Senior Marketing Manager (m,f,d) Wella Professionals Care

Global SENIOR Marketing Manager Wella ProfessionalsCare

About The Wella Company

Together, WEenable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

THE ROLE

• Lead 5 years brand innovation masterplan and activities for Wella Professionals Care to sustain brand growth
• Bring to life brand innovations from project brief, financials, packaging design, to 360 activation and markets deployment
• Own the base brand portfolio, including harmonization and rationalization
• Lead multifunctional team
• Lead brand partnerships
• Manage global brand budget with accuracy
• Coach junior members of the Marketing team

Key Responsibilities

Brand IMP/AMP masterplan

• Identify right ongoing support model to sustain brand growth
• Work hand in hand with commercial functions to oversee all activities and ensure brand delivers on targets
• Align IMP/AMP with company management, supporting its deployment to critical channels and top markets twice a year
• Remain aware of latest consumer trends and market innovations, and integrate into brand innovations, including liaising with other brand leaders for a consistent portfolio approach
• Quantify investment needed and SOP to expect from every activity

Brand innovations

• Lead toolbox development from strategy (360 assets across touchpoints) to execution of assets and deployment to markets
• Lead product and service/ trends commercial innovations through internal alignment processes
• Become expert of the brand’s current and potential users (stylists and end-consumers) to drive strong insights and meaningful product and service ideas.
• Lead the multi-functional global design team including R&D, CMI, Trade Marketing, Education, Finance and Product Supply to deliver the best consumer and stylist proposition to life in due time, including brief new innovations
• Brief new service innovations to Education / external partners
• Work with agencies to work on packaging designs
• Work with agencies to develop toolbox and support new product launches, and deploy to markets

Base business

• Own the brand portfolio and drive rationalization/harmonization that keep the brand relevant to both stylists and end-consumers, while reducing complexity
• Become expert of the brand’s trial strategies and mechanics, track on-going with markets the trial conversion KPIs and ensure in-market best practices with optimized ROI are shared and reapplied globally.

Brand budget

• Manage brands yearly costs, optimize spend where possible maximizing working media vs non working media
• Track every brand spend and ensure suppliers are paid in time
• Connect with finance teams to give Quarterly budget reports
• Pitch for extra budget needs to top management in a timely manner
• Recommend brand budget split for following fiscal year

Qualifications

• Master degree in Marketing, Business management or Economics
• 5-7 years including global / regional marketing experience in both design AND delivery
• Strong track record of strategic view, ability to energize team and execute strategy
• Strong track record of autonomous problem-solving with minimal guidance/ lead team involvement
• Passionate about corporate, brand values and beauty trends
• Creative mindset, and always up to date on the latest trends in sustainable marketing
• Ownership, accountability, autonomy and evidence of agility (Mental, People, Change, Results, Self-Awareness)
• Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel
• Data driven and focus on excellent execution, innovative and creative thinker
• Comfortable working with tight deadlines in a complex organization, with various internal partners & external agency partners Experience in the salon industry is a plus
• Experience in local marketing is a plus
• English mandatory any other language is a plus

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled