Senior Manager, Digital Marketing (f/m/d)

Job content

Switzerland, Basel

Today, Lonza is a global leader in life sciences operating across three continents. While Lonza works in science, there’s no magic formula to how they do it. Their greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, they let their people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work Lonza wants to be part of.

The Senior Manager, Digital Marketing is responsible for the co-creation and effective translation of marketing strategies into digital marketing campaigns to build awareness, generate and nurture leads and help with customer retention for several business units within Lonza’s Biologics CDMO Division. The role plays an integral part in the demand funnel, working closely with Strategic Marketing and Sales to create a digital communications plan based on the marketing strategy of named business units within Lonza’s Biologics Division. Responsibilities of the role include the development, effective execution and management of integrated digital campaigns and messaging for relevant services, control of associated budget to increase brand awareness, generate and nurture leads, measure impact and support current and future client relationships.

Key Responsibilities

• Working with several business units in Lonza’s Biologics Division develop, manage and measure the effectiveness of a coherent communication strategy across all digital channels, to drive awareness, develop/nurture leads and support the promotion of integrated offerings with other business units where appropriate.
• Develop and implement short-and long-term digital campaigns that support BU and Division marketing plans and input into budget planning. Track spend for current calendar year, measure effectiveness of planned activities against business objectives and provide recommendations for next year’s plan.
• Set KPIs for digital marketing campaigns, monitor performance and pivot to maximize impact and increase ROI. Provide ongoing reports on impact and funnel metrics to the strategic marketing team, manage inputs to dashboards, and present findings. Iteratively test digital initiatives to identify what works best and recommend/implement data driven improvements. Through close collaboration ensure digital marketing deliverables meet with and align with stakeholder and business objectives
  
  

Key Requirements

• BA Marketing, digital communications or similar business diploma
• In-depth knowledge and experience of digital marketing technique : social media marketing, SEO, PPC campaigns, mobile etc. and relevant KPIs
• At least 2 years’ experience using website content management systems (e.g. Sitecore, WordPress etc.) and digital asset management tools
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Search Console, Google Tag Manager, SEM rush etc.)
• A good understanding of marketing automation platforms (ideally Marketo)
• Experience working with marketing analytics, reporting best practices, 3rd party platforms and requirements gathering
• A good understanding of how a CMS system works and the interaction with marketing platforms
• Intermediate HTML and CSS knowledge for building emails
• Experience with MS Office (strong Excel skills), SharePoint, Adobe Creative Suite, sfdc, Marketo and Google Search Central/Webmaster
• Strong understanding of how online customer journeys interact with the sales process and understanding of how leads and opportunities are optimally tracked and measured through a sales pipeline
• Strong project management skills and the ability to prioritize and meet deadlines when working on multiple projects under pressure
• Strong analytical skills and a data-driven approach to problem-solving and decision making.
  
  

Every day, Lonza’s products and services have a positive impact on millions of people. For Lonza, this is not only a great privilege, but also a great responsibility. How they achieve their business results is just as important as the achievements themselves. At Lonza, they respect and protect their people and their environment. Any success Lonza achieves is no success at all if not achieved ethically.

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, Lonza offers the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

Reference: R58724

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