Senior Solutions Marketing Manager

Job content

BC Platforms is looking for a solutions marketer to further develop our solutions positioning and marketing assets with the primary objective to drive brand awareness and conversion across key accounts and target segments globally. This is a high impact role with significant senior exposure and growth possibilities.
Senior Solutions Marketing Manager is a core member of the global marketing team and will be responsible for further developing and executing the solutions side of the marketing strategy through driving highly differentiated positioning of BC Platforms’ software and healthcare data solutions in the target segments of Healthcare and Life Science. The role requires close collaboration with the solutions team, software solutions and data, as well as the demand generation side of the marketing team and sales. BC Platforms’ marketing strategy is centered around the account based marketing concept enabled by differentiated positioning and digital demand generation.

What you will be working on:
Lead the creation and ongoing development of marketing assets such as solution specific collateral, case studies, presentations, video content, podcasts, digital campaigns components and technical/scientific support materials including thought leadership pieces

Support customer’s journey with content focused on driving brand awareness and market share in key accounts and broadly in the target segments

Collaborate with solution owners to write compelling content that describes the product’s ability to meet buyer needs and solve market problems

Implement a framework for product launches and drive the solution-level documentation: marketing plan, sales enablement plan, and launch plan.

Leverage Gartner and other sources to gather data and insight about target personas, buyer needs, and purchasing decision process for the product, including crucial buyer roles

Drive the execution of marketing events such as webinars and industry events

Design and coordinate execution of social media thought leadership comms plan and BC Platforms’ blog

The ideal candidate should possess:
Experience in Healthcare IT, healthcare data offerings marketing experience

Very strong narrative writer and visual storyteller skills being able to convey value around the complex solutions driving adoption from early adopters to early market majority

Excellent project management and execution skills

Cross-functional collaboration skills enjoying to drive change in a fast-paced, thriving environment and developing scalable approaches as you get the work done

Organizational influencer skills with the buyer’s journey at the center of everything you do

You are data driven and strive to measure the impact that your work has on the organization

Creative problem solver capabilities that gets things done with the end goal in mind

Ability to juggle multiple priorities and plan well ahead identifying critical paths and focusing on addressing any bottlenecks

Qualifications/requirements for this position:
BA/BS degree and 5 years+ experience in marketing, product management, business consulting in the healthcare IT, data, analytics or related field

Marketing experience driving adoption of innovative solutions within B2B segment

Understanding of clinical and genomics data management is preferred

A track record of making a difference and reaching objectives as set

Strong background in positioning complex offerings, very solid writing skills, and a flair for establishing competitive differentiation

High impact creative communicator with strong powerpoint skills

Ability to develop positioning strategies for creating pipeline for new offerings and upsell, cross-sell, and support account-based marketing programs to grow existing relationships

Ability to manage initiatives, holding yourself and others accountable for meeting critical deadlines and delivering executive-level progress updates

Ability to work in a collaborative, cross-team capacity and work across functions (sales, technical) to bring solutions to life

Ability to manage external service providers for optimal output

Experience with various types of promotional communications in support of buyers’ journey: email campaigns, sales collateral, videos, podcasts

Additional Information
This is a global role in our Marketing team. The position is based in the BC Platforms Zurich office in Switzerland. However, we are open to consider applicants from across EU countries to be based in Zurich, Switzerland.
Some travel expected, including international travel e.g. internal events. The travels are expected to escalate after Covid19 situation is secured.
BC Platforms offices are based in Helsinki, Zurich, Boston and Singapore, requiring flexibility in scheduling meetings across geographies.
Application
We accept the application until August 9th, 2021. Send us your application via LinkedIn Easy Apply or via our Career Site https://careers.bcplatforms.com/jobs .
Who we are
BC Platforms is a global leader in providing a powerful data and technology platform for personalized medicine and drug development, accelerating the translation of insights into clinical practice.
BC Platforms operates the Global Data Partner Network BCRQUEST.com, which provides access and analytics on genomic and clinical cohort data for drug developers currently providing access to over 12m subjects across five continents.
Our technology drives the infinite loop between personalized care and research discoveries, leveraging latest science, deep technical expertise, strategic partnerships, and harmonized, diverse data collections.
Our high performing platforms enable high throughput genomic data production, flexible data integration, secure data management, efficient analysis and interpretation of molecular and clinical information.
Founded in 1997 from an MIT Whitehead project spinoff, the Company has a strong scientific heritage underpinned by over 20 years of working in close collaboration with a network of leading researchers, developers, manufacturers and vendors. BC Platforms has global operations with its headquarters in Zurich, Switzerland, research and development in Espoo, Finland, and sales and marketing in Boston, USA, London, UK and Singapore. For more information, please visit www.bcplatforms.com.