Sr Mgr, ABX and Digital Strategy

Job content

Responsible for the strategy and implementation of Account Based Marketing programs/campaigns/tactics to drive pipeline from a key and strategic accounts list (developed in collaboration with Sales and Marketing). This role will approach ABM with a data-driven strategy, continually testing and evaluating success/engagement. This role collaborates closely across marketing, sales, and PEMA teams for a fully integrated approach.Essential Job Functions

• Explore and integrate innovative marketing strategies and tactics, including digital, interactive, and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Identify HCP decision journeys and define a digital touchpoint strategy based on HCP data + events in the physical as well as digital world (sale visits, promotional/prof ed events, etc). Develop and manage ABX marketing initiatives and associated marketing programs which support key BU initiatives, product launches and market development efforts
• Establish and maintain close collaboration between the sales and marketing teams. Collaborate with cross-functional teams to execute regionally relevant, robust content utilizing ABX which ensures a consistent customer experience across all touch points. Act as internal and external digital marketing steward for CCVAS.
• Create effective content to feed into the ABX platform. Oversee the development of creative with agencies. Manage agency priorities and approve expenditures within budget. Gain insights from market research to inform ABX marketing initiatives.
• Measure the outcome (ABX program effectiveness and ROI) with an agile “test & learn” mindset and become knowledgeable about what is working/not working. Finetune analytics to support decision-making; provide recommendations to leadership that affect strategic decisions within the business and support CC revenue targets

Required Skills

• Strategic thinking, problem-solving skills, business acumen
• Project management skills, attention to detail, prioritization skills
• Communication & influencing skills, networking & relationship-building skills, cross-functional stakeholder management, confident in front of others, effective in articulating digital initiatives and educating other colleagues on new concepts, techniques, and standards
• Understanding of the clinical areas where Edwards’ products are used, the purchasing process and levers to grow therapy adoption
• Creative, data-savvy, understanding of market research designs, extensive knowledge and understanding of digital campaigns, traffic activation techniques, analytics tools, and landscape
• Assertive, highly analytical, agile (lean) thinking
• Marketing innovation mindset, experience with marketing automation platforms and tools (i.e. Marketo, SFDC, DemandBase, Hootsuite, Customer Data Platforms)

This position is based in Europe. It requires at least30% of travel.