Trade Marketing Specialist - Explora Journeys

☞ MSC Cruises

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Update day: 26-03-2024

Location: Genève Genève GE

Category: Marketing / PR

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Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss Hospitality and luxury in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six ships (currently in the pipeline) are being built and designed in a different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travelers.

An exciting opportunity exists for a world class

Trade Marketing Specialist to join our newly created luxury travel brand “Explora Journeys” who will be responsible in supporting the development of strategy and execution of all plans for Global Sales, preferred B2B partners and trade media partners globally.

  • 3-5years experience in marketing in the hospitality / travel industry, preferably with luxury experience
  • General knowledge of marketing principles and supporting Sales
  • Excellent organization, planning and execution skills.
  • Can manage multiple projects and deadlines at the same time.
  • Flexibility in taking on new responsibilities & willing to learn
  • Brand custodian ensuring all assets are created “on brand”.
  • Team player with strong collaboration skills, able to listen, efficient, creative, personable and able to develop strong relationships and communicate across teams.
  • Thinks creatively, demonstrates initiative
  • Proven track record and can demonstrate success in marketing and trade facing partner & media communications.
  • Support the global trade marketing of new luxury lifestyle brand
  • Support team in managing global Trade Media Plans across the globe, in all markets as they develop
  • Manage the creation and execution of B2B trade focused collateral and marketing tools
  • Support Global Sales by developing and providing all trade communication assets
  • Support development and execution of all partner co-op marketing plans
  • Assist in managing the Explora Travel Advisor Centre marketing suite
  • Support the development, launch and manage a global B2B Loyalty Programme
  • Develop B2B Insider newsletter, social posts, ensuring all content has relevance, and adds value. Be creative with content. VISA REQUIREMENTS (if any)
Right to work in Switzerland

Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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Deadline: 10-05-2024

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