Brand Manager Travel Retail

View: 138

Update day: 25-04-2024

Location: Genève Genève GE

Category: Sales Marketing / PR

Industry: Staffing Recruiting

Position: Mid-Senior level

Job type: Full-time

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Job content

About Our ClientOur client is a leading actor in the cosmethic indutry.Job Description

Partnering with Global Brand, lead the development and implementation of brand plans adapted to Travel Retail to grow market share
Full accountability in the development, planning and execution of the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy in TR;
Ensure brand image and Global messages are respected and aligned with brand standards;
Lead annual forecasting exercise to determine the right level of forecast for novelties and top SKUs and work closely with Demand Planning and Sales team to deliver forecast accuracy;
Support Head of Global TR Marketing for pricing exercises;
Animate the TR-exclusive portfolio to reach annual targets (SI/SO/OP);
Manage the marketing budget to ensure key launches and initiatives are adequately supported, maximizing ROI.
Drive the design and development of Outpost & HPP/SPP, PR events to ensure maximum consumers engagement and conversion;
Ensure excellent POS execution of assigned brands in close collaboration with Sales and Retail team (VM, POSM);
Support Head of Global TR Marketing in coordinating and preparing monthly reports, launch report analysis, business presentations and adapt strategy with booster plans if needed.
Build an adapted digital marketing and e-commerce plan
Work alongside the Global team on digital and social campaigns and asset creation.

The Successful Applicant

+7 years’ experience in Marketing / Trade Marketing ideally in the cosmetic industry;
1st experience in Travel Retail
Fluent in English, French is a strong plus;
Available to travel up to 25 %;
Strong customer centricity mindset and business acumen, results focused;
Self-organized, proactive, hands-on and multitask oriented with a high level of autonomy and entrepreneurial spirit;
Strong team player with excellent interpersonal & communication skills and the ability to work collaboratively and develop strong relationships at all levels and across functions;
Rigorous with strong organizational skills;
Appetite for change and challenges and at ease in an international fast-paced environment with remote & multicultural teams.

What’s on OfferGreat responsibilities and work environment.Contact: Daryl BlondelQuote job ref: JN-072023-6112087

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