Content Marketing Specialist (temporary), 80-100%

☞ UBS

View: 108

Update day: 03-04-2024

Location: Zürich Zürich ZH

Category: Marketing / PR

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Job content

Switzerland - Zürich
Marketing and Communications
Personal & Corporate Banking

Job Reference #

289291BR

City

Zürich

Job Type

Full Time, Part Time, Temporary / Contract

Your role

The Digital Communications & Growth team of UBS Switzerland is constantly looking for talents. This role is part of the Marketing & Digital Sales Center of Excellence, which is responsible for all marketing & digital sales activities for UBS Switzerland. The Digital Communications & Growth team is responsible for all Content & Dialogue Marketing, organic Social Media, SEO and Growth Marketing activities for UBS Switzerland.

This is a maternity replacement; limited: from 01.05.2024 until 31.01.2025

Responsibilities:
  • As Content Marketing Specialist, you will be part of the Content & Dialogue Marketing team within Marketing & Digital Sales at UBS Switzerland.
  • You will work on the further development of UBS Switzerland’s comprehensive content and digital strategy across all client segments as well as product and thematic focuses.
  • You will continue to drive the development of our comprehensive content marketing ecosystem to target, acquire and convert existing and new audiences.
  • You will develop content marketing concepts and user journeys, manage topic and editorial planning, implement content, prepare it for distribution in online and offline channels; analyze the performance of the measures and implement optimization based on this. The Content Marketing channels include our UBS website, content hubs, email marketing, social media, sponsored / branded content and strategic (content) partnerships.
  • Your area of responsibility includes strategy, execution & distribution in the context of large awareness, consideration and leads campaigns as well as always-on operations including optimization and updating of existing content.
  • You will work in interdisciplinary marketing teams and an agile setup with experts from across the bank.
  • You have (partial) responsibility for content and budget for Content Marketing projects as well as the always-on topic planning and implementation.
  • You will also work with and manage advertising and marketing agencies and external content producers.

Your Career Comeback

We are open to applications from career returners. Find out more about our program on ubs.com/careercomeback.

Your team

You’ll be working in the “Content & Dialogue Marketing” team in our Zurich Europaallee office. We take care of all intent- and long-form content on UBS.com/ch and are also taking care of content production for further owned and paid channels.

Your expertise

  • quick comprehension, networked thinking and quickly finding your way around new structures and topics
  • at least five years of experience in content marketing, advertising, (marketing) communication or journalism
  • your wealth of experience ideally includes knowledge of the financial industry
  • experience with action-oriented online and offline communication as well as understanding of multichannel marketing
  • have an open, direct communication style and enjoy working in teams and with various contact persons
  • strategic, conceptual and innovative thinking and have high quality standards for marketing communication
  • proven experience with content, SEO, collaboration and analytics tools: Adobe Analytics, Sistrix, SEMRush, Searchmetrics, Decibel, ScreamingFrog, Google Ads, Google Search Console, censhare, etc.
  • a proactive and efficient way of working
  • experience with the agile way of working
  • ideally a university degree (university or university of applied sciences)
  • very good written and spoken German and English skills, other foreign language skills (French & Italian) are an advantage

About us

UBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.

We have a presence in all major financial centers in more than 50 countries.

Join us

At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.

From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it’s our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of #teamUBS and make an impact?

Contact Details

UBS Business Solutions SA
UBS Recruiting

Disclaimer / Policy Statements

UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.
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Deadline: 18-05-2024

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