Brand Manager Consumer Care
Aussicht: 218
Update Tag: 29-03-2024
Ort: La Tour-de-Peilz Vaud VD
Kategorie: Marketing / PR
Industrie: Food Beverage Services Beverage Manufacturing Manufacturing
Jobtyp: Full-time
Jobinhalt
Nestlé Health Science was created in 2011 by Nestlé, the leading food and beverage company. We are a unique health science company focused on advancing the role nutrition plays in changing the course of health for consumers, patients and healthcare professionals. Focused on delivering quality-of-life benefits through nutritional solutions, we harness scientific and clinical advances to improve health through managed nutrition. Behind our pioneering company are 3,000 people around the world who are driving breakthroughs and innovating for impact. With a global presence in about 50 markets, we invite you to impact the future of health and your career with us.Position Snapshot
Location : la Tour-de-Peilz, Switzerland
Company: Nestlé Health Science Switzerland
Act. Rate: 100%
Type of contract: Temporary contract, 12 months
Ideal starting date: June 1st, 2022
Position Summary
Are you ready to join a transformational company in healthcare? Nestlé Health Science is an innovative and fundamentally different type of company: a health science company engaged in advancing the role of nutritional therapy to change the management of health for consumers, patients and our partners in healthcare. Nestlé Health Science is accelerating the development of its established portfolio of consumer and medical nutrition brands and is investing in research and partnerships to build a pipeline of truly novel therapeutic nutrition.
As a Brand Manager Consumer Care, you will be for introducing/expanding the VMHS (Vitamins, Minerals, Herbal Supplements) OTC-brands in Switzerland as defined by the Senior Brand Manager. The brands are mainly linked to the newly acquired business and include Pure, Wobenzym, Vital Proteins, Nuun, Garden of Life... Some of these brands are already launched (Pure, Nestrovit) and need support and careful brand management to further grow, some will be launched from scratch. Channels cover both pharmacies and retail.
We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.
A day in the life of a Brand Manager Consumer Care
- Develop and execute a strong integrated commercial plan to expand/introduce the OTC-brands in Switzerland
- Adapt/develop impactful marketing and sales materials, specifically to the field force, to drive sales
- Understand consumer & shopper insight and translate it into meaningful activities that generate actions from the consumer
- Accountable for planning, managing and optimization of PFME spend
- Develop and execute a digital strategy hand in hand with the eBusiness Lead
- Track and monitor brand performance (sales and brand health indicators)
- Interact regularly with external partners and work with Global team when necessary
- Manage all logistic & administrative tasks to ensure product availability on time and in adequate quantity
- 4 years of marketing experience of which 1 year as brand manager, preferably in FMCG or OTC business
- Strong communication and organizational skills
- Project Management
- German or French mother tongue, and fluent in other language (doing presentations and develop communication materials in both languages), fluent in English
Frist: 13-05-2024
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