DTC Business Analyst

☞ General Motors Europe

View: 193

Update day: 08-04-2024

Location: Opfikon Zürich ZH

Category: R & D IT - Software

Industry: IT Services IT Consulting Appliances Electrical Electronics Manufacturing Motor Vehicle Manufacturing

Job type: Full-time

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Job content

Job Description

Key Responsibilities:
  • Develop and implement multi-channel growth strategies to increase customer acquisition, retention, and revenue.
  • Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth.
  • Conduct in-depth analysis of customer data to develop insights and inform growth strategies.
  • Work closely with cross-functional teams to develop and execute growth initiatives across multiple channels.
  • Optimize customer acquisition and retention channels
  • Design, execute and analyze A/B tests, cohort analysis, and user behavior experiments to improve the customer experience and drive growth.
  • Develop and maintain customer journey mapping, ensuring an excellent customer experience across all touchpoints.
  • Monitor and report on key performance metrics, proactively identify issues and make recommendations to optimize performance.
  • Stay up-to-date with industry trends, emerging technologies, and best practices related to DTC growth in the automotive sector.

Qualifications:
  • Bachelor’s degree in business, marketing, or a related field.
  • 5+ years of experience in direct-to-consumer sales, with a focus on growth marketing and customer acquisition in the automotive sector.
  • Deep understanding of multi-channel customer acquisition and retention strategies, with experience in managing campaigns across multiple channels.
  • Experience with marketing analytics and A/B testing methodologies.
  • Experience with marketing automation platforms, CRM, and related marketing technologies.
  • Strong analytical skills with the ability to analyze complex data sets and provide meaningful insights.
  • Strong communication skills, with the ability to communicate insights and recommendations to cross-functional teams and leadership.
  • Demonstrated ability to think strategically and execute effectively.
  • Passion for the automotive industry and staying up-to-date with the latest trends and technologies.
  • Ability to work independently, as well as part of a team in a fast-paced, dynamic environment.
  • Ability to work under pressure and manage multiple projects and priorities simultaneously.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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Deadline: 23-05-2024

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