Engineer, Digital Marketing Automation (m/w/d, FT, permanent)

Job content

The Engineer of Digital Marketing Automation is responsible for understanding business opportunities, formulating solutions, and implementing high quality capabilities that empowers the Skechers Digital teams to deliver the desire business results.

As the marketing automation engineer, the candidate will be collaborating with a cross functional team to build engaging consumer journeys, personalized presentation templates, and dynamic consumer audiences to help foster a meaningful relationship with Skechers consumers.

Reporting to the Director of Digital Marketing Automation, the ideal candidate must have strong experience with Salesforce Marketing Cloud (SFMC) platform along with database and SOAP/RESTful/Transactional API integration knowledge.

Responsibilities

• Work with business stakeholders and team members to understand opportunities and translate into platform capabilities.
• Attend regular agile ceremonies and be able to present progress.
• Develop functionality in campaigns using SFMC platform including leveraging native platform features as well as the various studios (journey, data, automation, audience, mobile, etc.).
• Unit test work and work with QA teams to fix bugs and certify capabilities and products.
• Manage and monitor developments (automations, journeys, reporting) in SFMC and troubleshoot as necessary.
• Assist in building custom programs that require using the Salesforce Marketing Cloud API and backend offerings and features.
• Assist in writing SQL statements for segmentation and creating custom audiences or outputs (must be able to write from scratch without using tools).
• Assist in scoping, troubleshooting, and maintaining current infrastructure as well as implementing new enhancements.
• Collaborate with commerce/service development team to determine best path for Salesforce platform implementation.
• Document marketing automation procedures and provide seamless hand-off to business operations team to utilize.
• Ensure development align with deliverability best practice (sender reputation, ESP nuances, …)
• Monitor of deliverability.

Key Accountabilities

• Daily updates of progress toward goals.
• Attend and participate in agile ceremonies.
• Develop and code automations, journeys, scripts, sql, cloud pages and deliver on time with high quality.
• Continue to evolve understanding of marketing strategies, platform capabilities and new technologies that may benefit business strategies.
• Must be able to follow directions and adhere to company standards and practices.
• Must be able to work in a fast-paced environment and multi-task several projects.
• Update user stories status in JIRA.
  
  

• Excellent written and verbal communication skills.
• Ability to work effectively with non-technical personnel.
• Strong knowledge of Salesforce Marketing Cloud (SFMC) is required.
• Highly self-motivated, proactive, and self-sufficient with the ability to drive intelligent and creative solutions.
• Strong knowledge of Ampscript, SSJS, and similar programming and scripting languages.
• Strong knowledge of the digital marketing email development, deliverability, and 3rd party integrations.

Education and Experience

• 2+ years of experience with Salesforce Marketing Cloud.
• 2+ years of coding experience in the following: HTML, XML, JavaScript, JQuery, AJAX, SSJS, Ampscript, CSS, JSON.
• Experience with responsive email template development for various email applications and providers (Gmail, Outlook, Mobile, etc.)
• Experience with improving email deliverability. Experience with ReturnPath, SparkPost, Litmus, or other analytics tools.
• Experience with email and/or marketing automation software and integration with databases.
• Experience in agile SCRUM management practices and associated tools (Jira, Confluence, MS Teams/Slack, etc.)
• Certified in Salesforce Marketing Cloud and/or Marketing Cloud Consultant is preferred, but not required
• Experience in direct to consumer CRM at an enterprise level.
  
  

Join the thousands of innovators, advocates and forces who are making an impact every day at one of the biggest footwear brands in the world. Whether you love to connect with consumers on the retail floor or want to drive our award-winning powerhouse in new directions, the SKECHERS team is the place to be.

Learn more about our brand at http://about.skechers.com.