Expert Marketing Director

Job content

Site Name: Switzerland - Nyon

Posted Date: Jun 15 2022

Consumer Healthcare have a new role for an Expert Marketing Directoron a full-time permanent basis.

Global roles are highly multi-cultural in nature and the successful candidate will need to inspire and engage with Expert teams across our design markets, adapting their approach to reflect cultural, capability & language diversity. They will also need to connect with the Global Category teams to drive the Expert strategy as a key lever within the Marketing mix, defining a clear strategy and aligning execution to Expert as well as Commercial requirements.

The successful candidate will be responsible for driving business results against the defined strategic prioritisation and ensuring success for this critical GSK brand portfolio. They will be responsible for delivering winning expert marketing strategies, success guides and hero content toolkits for activation and amplification by the design market teams.

The role requires the ability to solve problems and inspire at a strategic and a global level ensuring that strategies deliver growth across a wide diversity of markets by interfacing with ‘design’ markets as a proxy for focused global growth. This is a highly visible role, and the successful candidate must be able to demonstrate a high level of impact, both in personal style and through business results.

Key Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Responsible for creating global marketing initiatives to drive business growth with Health Care Professionals (HCPs) through delivering the Voltaren Expert category vision and strategy and delivering Brand connections for HCPs. The HCP connections plan should deliver across the different channels based on the expert recommendation journey (ERJ), moments that matter and task maps, audience insight development & deployment, aligned to the Voltaren brand positioning and brand assets, to ensure strong healthcare professional engagement, field-force inspiration & training and exceptional market engagement.

• Delivery of robust strategy and connection plan
• Develop and own the Expert Marketing Voltaren vision and strategies as well as 3-year strategic business plan providing HCPs trusted content developed in relation with Medical/R & D teams to demonstrate our Trusted Science.
• Through the creation and execution of globally deployable, superior, differentiated condition/brand propositions, or service and channel offerings, including working with key associations (eg FIP)

• Outstanding expert and digital connections
• Stand-out creative ideas in the development of expert connections
• Ensuring that there is an integrated expert mix that works across the ERJ/Moments that Matter
• Development of hero content across the content multi-channel ecosystem, contracting with design markets on halo content
• Deep understanding of HCPs to ensure that all expert touch points are optimised to enhance long term brand equity
• Build relationships
• Exceptional relationships with design markets and cross-functional teams to maximise audience understanding, drive the programme, problem solve.
• Partner with the multi-category Expert team: External partnerships & Events, Channel Planning & Conversion and Capability & Activation to deliver the broader portfolio agenda
• Strong partnership with Global Category Brand team to deliver Expert strategy
• Maintain strong relationships with agencies to deliver best-in-class campaigns that strengthen brand equity and build brands that are first choice among HCPs.
  

Why you?

What are we looking for?

• A bachelor’s degree (or equivalent) in a relevant field
• Strong brand building experience to include brand positioning, brand architecture and general brand stewardship. Also, able to demonstrate:
• Track record of contributions to the strategic planning process, ideally at both category and brand level
• Significant proven track record of driving brand growth / key metrics focus
• Strong ability to identify and deploy powerful insights and data that drive growth, in line with ERJs
• Proven ability to develop a powerful ecosystem based on expert insights and data
• Delivered successful connections, if possible, with expert
• Experience in developing integrated content, notably through digital, with strong results
• Demonstrated ability to create and implement consistent brand assets across markets and through all touch points
• Deep understanding of media and the digital space (proven data analysis)
• Can develop strong working relationships with Regional / local teams, notably Expert and medical teams
• Demonstrated the ability to lead complex projects with successful outcomes, within a matrix organisation
• Outstanding influencing, interpersonal, presentation and communication skills
• Prior experience with Pharma/Consumer Healthcare and Pharmacy channels would be an advantage
  

Preferred Experience

If you possess the following in addition to the above, it would be a plus:

• A Master’s degree / MBA (or equivalent) in a relevant field
• Motivated by our mission, passionate drive to want to improve health and lives
• Strong business acumen and deep understanding of experts
• Highly developed strategic thinking
• High level of learning agility
• Personal credibility, confidence, and robustness to influence and challenge senior colleagues, whilst maintaining cultural sensitivity
• Proactive, problem-solving attitude towards business challenges.
• Outcomes focus versus over-reliance on process
• Team orientated, collaborative style combined with a clear accountability for delivery and results
• Excellent interpersonal and communication skills, especially the ability to translate complex analysis into persuasive recommendations and to tailor for multiple different audiences
• Ability to enable and drive change – resilience and tenacity
• Ability to lead through ambiguity within a complex matrix environment
  

Application Details

APPLICATION CLOSING DATE – 29th June 2022

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why Consumer Healthcare?

Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Diversity, Equity and Inclusion

In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives

Location

Recently we’ve shared some exciting proposals with our colleagues which mark an important moment in our preparations for separation and becoming a new, standalone Consumer Healthcare company.

Our preparations are going well. GSK is on track to separate in mid-2022 and create two incredible new companies, each with the ability to improve the health of millions of patients and consumers worldwide, and both great places to work.

We’ve already confirmed that our new Consumer Healthcare company will be headquartered in the UK and the first step we’re taking is to announce proposals to move our CH business from our current location in GSK House in Brentford when we separate, into a new, CH headquarters in Weybridge. This will be a temporary, but important move in the short term, whilst we take this opportunity to design for the future and create an inspiring, flexible, collaborative workspace that meets the changing needs of our people and our business needs.

Inspired by our new culture and purpose, and with a commitment to our sustainability goals, we plan to build a new campus close by which would be home to our headquarters teams, our UK business, our global Oral Health category, R&D and innovation teams, as well as a state-of-the-art Shopper Science lab

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