Consumer Insights Manager

le contenu du travail

IntroductionOn behalf of an international company (FMCG) based in Lausanne area, we are searching for aConsumer Insights Manager – 100%Description De La MissionAs Consumer Insights Manager, you will have the following responsibilities :

• Manage the implementation of various qualitative and quantitative studies, in-store testing, product testing and shopper feedback surveys in collaboration with partner research agencies
• Write easy-to-read reports including findings and factual recommendations
• Analyze the swiss market, its players and customers, to identify business opportunities.
• Support the CMO in the development of the annual planning process, idea-based marketing plan and assist in the creation of various presentations.
• Observe and track competitive activity and understand the direction, impact, strengths and weaknesses of key competitors.
• Utilize European and global network, tools and resources to benefit the strategic plan and share best practices to leverage the system.
• Ensures the relationship with our research partners and manages the budget and contracts according to the business needs.

Profil AttenduYou have a Bachelor’s degree in marketingand a few years of experience in this field ?You are at ease with the different research methodologies and tools (Holistic Opinion Tracker, Menu Architecture, Menu Simulator, ROMS) ? (an asset)You speak English(minimum C1) and Frenchand/orGerman(minimum C1) ?You are comfortable with qualitative and quantitative research ?You have excellent analyticaland synthesisskills and are able to present recommendations?You are able to present studies in front of an audience of 300 people ?This position is tailor-made for you !