Consumer Marketing Manager
Vue: 164
Jour de mise à jour: 25-04-2024
Catégorie: Marketing / RP
Industrie:
le contenu du travail
Who we are
In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, we – through our core business brands Phonak, Unitron, Hansaton, Advanced Bionics and AudioNova – develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.
Consumer Marketing Manager
- Manage the marketing requirements definition for delivery of CRM functionality and automated Cloud marketing campaigns
- Optimise processes and content to drive conversion of customers across each stage of the journey
- Manage all facets of the email automation process: from concept to development, testing and email distribution including the coordination of all assets such as content, design, imagery as well as translations in various languages and markets; manage the roll-out of these campaigns within the core markets
- Apply a strong understanding of testing through Salesforce Marketing Cloud to make sure emails are rendered correctly on all devices and to learn what drives the highest engagement
- Drive harmonisation of sales & marketing business processes to reduce system complexity
- Set up the Salesforce performance measurement digital tools to learn and optimise the company’s plans
- Ensure that stakeholders have visibility on key digital analytics regarding the defined KPI metrics by facilitating reports and dashboards within Salesforce.com
- University degree in Marketing, IT or similar
- 3+ years of experience in running CRM & digital marketing email campaigns to engage with customers, drive revenue and build brand advocates
- In-depth experience with Salesforce and Salesforce Marketing Cloud
- Ability to code emails (HTML, CSS, and mobile responsive email design)
- Experience in using complex multi-channel marketing platforms and tools
- Ability to work in a matrix environment and manage global / cross functional project teams of different business units with indirect authority
- Fluent English language skills both written and spoken; German or another European language would be a nice to have
- Ability to travel 20%
Laubisrütistrasse 28
CH-8712 Stäfa
+41 58 928 01 01
Date limite: 09-06-2024
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