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Global Head of Marketing & Communications
View: 108
Update day: 26-03-2024
Category: Marketing / PR
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Job content
For our growing team in Switzerland, we are looking for a strong marketing & comms profile to lead the global marketing teams.Tasks
- Reports to the CEO, closely collaborates with Country Sales Heads, Head of Distributor Management, and Head of Finance and Senior Project Manager
- Manages all aspects of the brands in the NGH portfolio (positioning, key differentiators / USPs, key brand messages, images and visuals, sales materials, social media and internet presence, brand ambassadors etc.)
- Defines the marketing strategy and vision, long term and annual objectives & priorities and – together with the CEO and the sales leaders – drives the overall commercial strategy
- Owns and drives the company website, social media, and public relations
- Owns and drives the competitive analysis, market trends, and the positioning of NGH and its brands in the competitive landscape
- Builds the annual marketing budget and works closely with Finance and Sales to set sales objectives and forecast sales numbers
- Tracks customer feedback and works on continuous improvement plans to follow up on customer feedback
- Effectively and efficiently manages external vendors such as agencies, web designers, photographers, other consultants
- Drives creative and innovative marketing concepts in an agile and adaptive manner with a view of being ahead of competition and with the ambition to be leading in the industry
- Owns and drives product and brand launches
- Supports and challenges NGH’s internal and external sales teams with effective and creative sales collaterals/ promotion materials, campaigns and various initiatives
- Sets up a framework of KPIs and standard reports, closely involved in the design of sales incentives
- Key member of NGH’s cross-functional leadership team and as such, involved in the company’s overall growth strategy and plans. Will be involved in various cross-functional projects.
- Collaborates closely with Medical Advisors and maintains an ongoing dialogue with consumers, healthcare professionals, and advocacy groups/key opinion leaders.
- Well rounded and experienced international marketing leader
- Experience in the industry or in related industries such as cosmetics, beauty, fashion, luxury goods
- Analytical and strategic thinker with exceptional project management skills
- Clear sense of business priorities, proactive and organized
- Visionary leadership personality with a strong sense for innovative trends
- Embodies the principles of quality and excellence
- Excellent presentation and communication skills
- Passionate about the industry and can instil passion in others
- Knowledgeable in state-of-the-art marketing methods and processes; social media and digital marketing experience
- Strong commercial focus, understanding of P&L
- Experience in a multi-product, multi-country environment with internal sales force and distributors
- Experience in working in cross-functional teams, very strong interpersonal skills and strong skills of impact and influence
- Track record of strategic and operational planning in a high growth environment
- Accustomed to managing a diverse and rapidly changing workload and ambitious timelines
- Resilient and stress-resistant, good self-management skills
- Complete fluency in English, Italian and Spanish desirable.
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Deadline: 10-05-2024
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