Global Manager Consumer and Marketplace Insights

☞ Nestlé

View: 165

Update day: 25-04-2024

Location: Vevey Vaud VD

Category: Marketing / PR

Industry: Food Beverage Services Beverage Manufacturing Manufacturing

Job type: Full-time

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Job content

Position Snapshot

Location: Vevey, Switzerland

Company: Société des Produits Nestlé S.A.

Act. Rate: Full-Time

Type of contact: Permanent contract

Position Summary

As a Global Manager Consumer and Marketplace Insights, you will lead the Brand pillar for Nestlé CMI lifting the visibility, usability and appreciation of Brand and Corporate Equity monitoring in Nestlé. You will have to demonstrate the benefit of leveraging the power of brand building and its positive impact on long term sales.

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

A day in the life of a Global Manager Consumer and Marketplace Insights

  • Monitor Nestlé’s brand health at a global scale, and build the value of "above the market" brand equity knowledge and potential for utilization and business action
  • Validate and improve results over time, conduct, write and present the analysis of this research, and serve as a consultant for users of brand track data
  • Design, launch and maintain a global community of experts on Brand tracking to input into the Global tracker and to create cutting edge thought leadership and practice in this domain
  • Build a credible and connected understanding of Brand Equity with Corporate Equity
  • Drive Know your consumer Deeply ’Winning actions’ holistically in coordination with brands builders

What Will Make You Successful
  • At least 12 years of work experience in the field of Market research, Insights, Analytics
  • Ability to "tell the story" beyond the data in a simple, cogent manner and articulate complex research issues to non-Research audiences in ways that can help them address business questions
  • Significant experience in client side CMI, understanding the workings of large corporations
  • Ability to manage senior stakeholder relationships
  • Fluent in English (and must have worked with English
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
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Deadline: 09-06-2024

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