Brand Strategy Manager
전망: 189
갱신일: 29-03-2024
위치: Neuhausen am Rheinfall Schaffhausen SH
범주: 행정 / 임원 / 보조원 매상 컨설팅 / 고객 서비스
산업:
직업 종류: Temps plein, Temps de travail : 90-100%
작업 내용
Job Details
Are you customer focused, future orientated, strategic thinker, able to navigate complex challenges? Do you have previous experience from Brand Strategy area? Then we look for you!
What will you do
You will become a part of a product and solution category marketing team and will help develop, implement, and manage key brand strategies for Johnson Controls within a portfolio and solution set. In addition, this role will manage brand architecture, brand rationalization and brand naming and taxonomy programs.
How will you do it
Develop clear, customer-driven brand architecture and brand hierarchy strategies to match enterprise strategy and vision
Evaluate category brand strategy against competitive set and define opportunities and gaps
Evolve brand strategies to support growth targets and market position
Develop multi-channel go to market brand strategies and manage the implementation
Implement brand management and measurement frameworks as a strategic brand operating system
Manage matrix relationships with diverse stakeholders to drive connectivity to the enterprise strategy
Assess and develop descriptive naming and taxonomy aligned with the global operating system and manage the aligned execution
What we look for
Required
Minimum of 6 years of progressive marketing, brand, or related experience, focused on brand architecture, naming and taxonomy
Demonstrated experience in multichannel brand and or marketing strategy execution
Excellent written and spoken English language skills
Ability to collaborate in a matrix environment to effectively balance priorities.
Proven track record of strong leadership
Preferred
Bachelor’s degree in Marketing, Business Administration, or related curriculum.
3-4 years of direct experience in brand management or marketing consulting firm
International marketing experience
#LI-Hybrid
마감 시간: 13-05-2024
무료 후보 신청 클릭
작업 보고
동일한 작업
-
⏰ 28-05-2024🌏 Genève, Genève GE
-
⏰ 28-05-2024🌏 Zürich, Zürich ZH
-
⏰ 28-05-2024🌏 Genève, Genève GE
-
⏰ 28-05-2024🌏 Zürich, Zürich ZH
-
⏰ 28-05-2024🌏 Muttenz, Basel-Landschaft BL
-
⏰ 28-05-2024🌏 Schlieren, Zürich ZH
-
⏰ 28-05-2024🌏 Sarnen, Obwalden OW
-
⏰ 28-05-2024🌏 Zürich, Zürich ZH
-
⏰ 28-05-2024🌏 Zürich, Zürich ZH
-
⏰ 28-05-2024🌏 Zürich, Zürich ZH