Lead Generation Manager

☞ Cartier

View: 172

Update day: 29-03-2024

Location: Meyrin Genève GE

Category: Marketing / PR Production / Operation

Industry: Retail Luxury Goods Jewelry

Position: Mid-Senior level

Job type: Full-time

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Job content

Key Responsibilities

The Client Acquisition & Insight Manager will play a key role in supporting our dynamic Europe Client team in both strategic and client-centric initiatives. This role will focus on growing our 1st party Database and share key client insights , liaising with HQ Client Knowledge team and EU markets .

LEAD GENERATION STRATEGY
  • Work with marketing and sales teams to understand customer journey s , identify areas of improvement and develop strategies for acquisition growth along the conversion funnel, turning all customer touchpoints into lead acquisition opportunities – from data capture evangelism to ensuring the best-in-class digital tool adoption for the region
    • Ensure consistency and quality of new data captured, regular updates of EU client database
    • Use a data-first approach to enrich the region’s lead acquisition and strengthen our client targeting. Qualify potential prospects and work with local markets and functional teams to test and scale tactics to generate business growth, diversify customer database and strengthen first-party data ownership.
      • Ensure all initiatives are measured and tracked, with clear ROI-mindset

      CLIENT INSIGHTS
    • In-depth analysis of our client profiling for the EU region (client demographics, behaviours and purchasing patterns) in order to share findings with Executive Committee and feed functional action plans (Retail, Marketing, Communication etc.)
    • Be the referent on Client Knowledge for the EU markets:
      • Guide markets in addressing local opportunities by finding client growth priorities based on yearly profiling study,
      • Prioritize markets ad hoc client profiling requests throughout the year,
      • Manage EU Client Knowledge roadmap and budget (in charge of all customer insights studies : formulating with markets strong business briefs and partnering with HQ Client Knowledge during brief review , fieldwork and results presentation )
    CLIENTSEGMENTATION
    • Analyse predictive scoring and behavioural rule-based segmentation, drawing insights based on results
    • Design clear brief to be share d with functional teams defining action plans for each segment
DESIRED SKILLS AND EXPERIENCE
  • Proven track record of developing and measuring customer strategies focused on improving customer acquisition, customer value and incrementality
  • Good knowledge of data flow solutions in complex environment (collection, analysis, distribution, etc.)
  • Excellent understanding of emerging technology trends and impact on operating model
  • Good knowledge of Salesforce data integration
YOUR PROFILE
  • Minimum 7 years of experience in lead acquisition, client data and customer insights
  • Analytical skills, ability to synthetize and drive decisions
  • Excellent verbal and written communication skills with the ability to articulate complex ideas in easy-to-understand business terms to all levels of management including senior leaders
  • Proactive with an ability to prioritise in a fast paced, demanding environment
  • Dynamic personality, multitasker, flexible, team-oriented
  • Fluent in English
  • Interest in Jewellery or Luxury industry
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Deadline: 13-05-2024

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