Marketing Coordinator (M/W)

☞ LVMH

View: 168

Update day: 25-04-2024

Location: La Chaux-de-Fonds Neuchâtel NE

Category: Marketing / PR

Industry: Wholesale Chemical Allied Products

Position: Entry level

Job type: Full-time

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Job content

PositionTAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.If You Like Challenges, Out-of-the-box Thinking And Teamwork, There Is An Opportunity For You To Join The Dynamic And Agile Swiss Market Team As We Are Looking For a Highly MotivatedOur slogan #DontCrackUnderPressure is more than a claim - it is a mindset.Marketing Coordinator (M/W)ResponsibilitiesEvent & sponsorship activations
  • Lead and participate to event and sponsoring activations in the country.
  • Source and activate the right local launch events in accordance with brand positioning.
  • Develop and implement event concepts for product launch, retail, partnership, training and commercial roadshows.
  • Develop and activate partnerships at local level.
Trade marketing
  • Implementing VM concepts for our boutiques, wholesale and out of store events.
  • Identify relevant trade marketing supports and other optimization in the retail network.
  • In charge of VM material orders and production if locally requested.
  • Brief agencies, our decorator and third parties for diverse marketing tools and visual production.
Partners coordination & localization
  • Maintain a calendar of visit in the country with dedicated time for review, shop visits, and sales team motivation to keep Tag Heuer on top of everyone mind.
  • Hacking of traditional way of working: reinventing our partnerships while building strong relationship of trust with our wholesalers / partners to insure flawless implementation of the plan.
  • Be connected and stay aware of your markets trends to identify new & disruptive opportunities.
E-commerce/CRM
  • Implement digital strategies in line with HQ requirements and brief agencies accordingly.
  • Supervising newsletters for the country ensuring segmentation for each activation (CH and retail database).
  • Create content for local events and clienteling retail activations.
  • Analyze efficiency of each activation (traffic, acquisition, ROI) and adjust accordingly using synergies and implementing best practices.
ProfileYour Profile
  • Master degree in Marketing Communication or Business Development
  • 4+ years’ experience in marketing and digital transformation (Luxury, Sport or Cosmetics industries are a plus)
  • Fluent in French, German and English. Swiss German is a plus.
  • Proven good understanding of the luxury environment
  • Delivered brand and category growth for premium brands – in mature market conditions
  • Strong negotiation skills & Inspirational personality to drive projects
  • Excel and Power Point expertise is needed – Photoshop is a plus
A STARTUP MINDSET: You are dynamic with a positive spirit ready to work in a startup mode environment. Your open-minded spirit and self-starter attitude help you to work effectively in a fast-paced and dynamic environment. You are rigorous, energetic, self-motivated and results-oriented thanks to strong organizational skills.AN ENTREPRENEUR APPROACH: You have proven that you are organized with an ability to manage projects in full autonomy. We expect you to create performance-led activations while never losing sight of our customers. You’ll need to have a high level of communication with a go to market approach, ensuring implementation to drive salesAGILITY: You are creative and passionate about new trends in lifestyle, arts, new technologies and sports and if our slogan has a real meaning for you then we can’t wait to receive your application!A BIG ATTENTION TO SMALL DETAILS: From handling data with accuracy to ensuring perfect execution of your work, you are focused and organized.
  • Contract type: Permanent Job
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Deadline: 09-06-2024

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