Otrivin Global Marketing Manager

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…

Responsible for creating global marketing initiatives to drive business growth including strategy, consumer connections, CEJ strategies, insight development & deployment, brand assets and transferring best practices and exceptional market engagement.

• Outstanding consumer and digital connections

• 
  Excellent partnership with agencies to develop stand-out creative ideas and business-building consumer and shopper connections
• Ensuring that there is an integrated consumer, shopper and expert mix that works across the CEJ
• Partnering with content team to develop hero content for digital campaigns

• Excellent, influencing relationships with regional / LOC marketing and cross-functional teams to maximise consumer understanding, drive the programme and address business opportunities

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Highly effective and impactful brand building experience, specifically:

• Evidence of contributions to the strategic planning process
• Proven track record of driving brand growth at a global level
• Demonstrated ability to identify and deploy powerful insights that drive growth, in line with CEJs
• Strong ability to develop new product concepts derived from consumer insights and data, coupled with proven delivery of flawless global launches
• Delivered successful consumer connections at a global level
• Experience in developing integrated digital campaigns with strong results
• Demonstrated ability to create and implement consistent brand assets across markets and through all consumer touch points
• Demonstrated the ability to harness the shopper-consumer-expert relationship
• Understanding of media and the digital space

• Productive relationships with Regional / local marketing teams / agency partners / multifunctional resources

• Demonstrated the ability to lead complex projects with successful outcomes, within a matrix organisation

• Demonstrated the ability to build brand through earned media storytelling

• Experience in budget management, pricing and COGs strategy development.

• Outstanding influencing, interpersonal, presentation and communication skills

• Understanding of key GSK marketing enabling systems/workflows such as : ProMotion, CaST production model, Streamline, vendor setsup & e-SOW tools

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork.As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Managing individual and team performance.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.
• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
• Budgeting and forecasting, commercial and financial acumen.

• This is a job description to aide in the job posting, but does not include all job evaluation details.

• Li-GSK

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GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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